“I love red; it is the colour of life” — Christian Dior
The year was 1949 when Christian Dior created a lipstick that he would send to his most treasured clients, as a way of thanking them for their patronage. Four years later in 1953, he created 2 shades: N°9 and N°99 (his favourite numbers) that models wore for one of his runway shows. Fast forward many years later, and the House’s by-now iconic shade was relaunched as N°999 in homage to its predecessors, but reinvented in so many wonderful new formulas and textures. Classic, sexy, empowering and absolutely timeless … that’s what red is all about.
