CHANEL Le Volume de CHANEL Mascara #30 Prune

CHANEL Le Volume Prune opener 2


There was a time when the only mascara shades available, other than black, were either brown or black-brown. Wow. Then there was the period where ultra blue mascaras were all the rage (80’s, I’m looking at you), but that too fell out of favour as consumers turned back to more traditional shades. This Spring, CHANEL resurrects the coloured mascara trend with the release of 2 new shades in their Le Volume de CHANEL range, #30 Prune – being reviewed here today, and #20 Bleu – a rich cobalt hue which I do not have, but now definitely need as well. After having tried, and absolutely fallen in LOVE with, the black version of this baby (#10), there was no doubt in my mind that I just may have finally hit mascara nirvana. I should state that this mascara, along with CHANEL’s #42 Séduction eyeshadow quad (reviewed here) were both Valentine gifts from my husband … along with a few more items that I’ll be revealing soon! Yes, he definitely knows the way to this beautista’s heart!

CHANEL Le Volume Prune

CHANEL Le Volume #30 Prune

CHANEL Le Volume Prune label

CHANEl Le Volume #30 Prune

CHANEL Le Volume Prune brush

CHANEL Le Volume #30 Prune

CHANEL Le Volume Prune macro

CHANEL Le Volume de Chanel Mascara #30 Prune (CAD $36.00) – a deep raisin/burgundy hue in CHANEL’s innovative new Le Volume format, that is meant to provide volume, length, curl and definition even by the first stroke by way of its rather dense brush shape, that is comprised of both long and short bristles in a compact design with a tapered tip. According to the company:

“This high-precision mascara achieves instant volume and intensely lush colour in a single stroke. Its innovative formula expands, plumping lashes to their fullest. The exclusive new ‘Snowflakes’ brush combines long and short bristles to deliver an extreme, eye-opening effect”.

Le Volume #30 Prune is a such a deep burgundy when applied, that it gives the definition and depth of a black mascara, but done so with a twist; it’s almost as though you can see something different, but can’t exactly pinpoint what that is – a makeup enigma! The brush is exceptionally easy to use and comes out of the tube in a  “clean” way ie: no blobby excess, with the width & length of the brush head making it simple to reach all lashes, even the fine ones on the inner corners. Wear time is amazing as well, looking as fresh at the 12 hour mark as it did upon initial application, with zero clumping, flaking and smudging. Removal is also a non issue – I prefer to use a bi-phase eye makeup remover such as the one by Neutrogena, for best results and to minimize any rubbing or tugging, which can result in lash loss.

Other than the stellar formula, I also love how Le Volume #30 Prune so totally compliments my green eyes and intensifies the colour, although I can see this shade working beautifully with other light eye hues as well. For those with darker eyes, this mascara makes an excellent alternative to brown, and also perfect for a more natural lash colour look. In the swatch photo below, I did not use a comb for any cleanup, so you can see how it naturally defines my lashes with basically no clumping to speak of. It did a pretty good job of maintaining the curl throughout the day as well and while I can’t say it gives mega-volume, it does provide enough to give some extra body to your lashes.

CHANEL Le Volume Prune swatch

CHANEL Le Volume #30 Prune, 2 coats

CHANEL sample perks

As I’ve stated often enough on several of my blog posts, there’s a definite upside to befriending your local sales associate, and one of those perks is scoring extra, luxury, and/or one-of-a-kind samples … or all of the above! I actually love CHANEL samples, mainly because they’re usually of a good enough size for proper testing, and it gives me the opportunity to try out some of their skin care lines without any major financial investment. Plus, who doesn’t like to get a few freebies, am I right?


Final thoughts: If you’re in the market for a new mascara, especially one that also offers a little extra zing via some colour, then you owe it to yourself to check out Le Volume #30 Prune; I have had nothing but the most positive experience with this range since it originally launched back in November 2012, and love how utterly rich & sophisticated this particular shade is. Many years ago, I had picked up another CHANEL burgundy mascara, Inimitable Waterproof #17 – which I still own (and don’t know why I haven’t thrown it out, since I don’t use it *hoarder much*) which actually turned out to be a disappointment; not so with this beauty, I’m happy to report. Anybody else loving coloured mascaras like me?

The new Le Volume de CHANEL mascaras are available at The Bay – where my husband also benefitted from a $10.00 discount on both the mascara and the eyeshadow quad the day he picked them up for me, as well as Holt Renfrew stores across Canada.

CHANEL Le Volume Prune closer

About these ads