CHANEL Le Volume de CHANEL Mascara #30 Prune

CHANEL Le Volume Prune opener 2


There was a time when the only mascara shades available, other than black, were either brown or black-brown. Wow. Then there was the period where ultra blue mascaras were all the rage (80’s, I’m looking at you), but that too fell out of favour as consumers turned back to more traditional shades. This Spring, CHANEL resurrects the coloured mascara trend with the release of 2 new shades in their Le Volume de CHANEL range, #30 Prune – being reviewed here today, and #20 Bleu – a rich cobalt hue which I do not have, but now definitely need as well. After having tried, and absolutely fallen in LOVE with, the black version of this baby (#10), there was no doubt in my mind that I just may have finally hit mascara nirvana. I should state that this mascara, along with CHANEL’s #42 Séduction eyeshadow quad (reviewed here) were both Valentine gifts from my husband … along with a few more items that I’ll be revealing soon! Yes, he definitely knows the way to this beautista’s heart!

CHANEL Le Volume Prune

CHANEL Le Volume #30 Prune

CHANEL Le Volume Prune label

CHANEl Le Volume #30 Prune

CHANEL Le Volume Prune brush

CHANEL Le Volume #30 Prune

CHANEL Le Volume Prune macro

CHANEL Le Volume de Chanel Mascara #30 Prune (CAD $36.00) – a deep raisin/burgundy hue in CHANEL’s innovative new Le Volume format, that is meant to provide volume, length, curl and definition even by the first stroke by way of its rather dense brush shape, that is comprised of both long and short bristles in a compact design with a tapered tip. According to the company:

“This high-precision mascara achieves instant volume and intensely lush colour in a single stroke. Its innovative formula expands, plumping lashes to their fullest. The exclusive new ‘Snowflakes’ brush combines long and short bristles to deliver an extreme, eye-opening effect”.

Le Volume #30 Prune is a such a deep burgundy when applied, that it gives the definition and depth of a black mascara, but done so with a twist; it’s almost as though you can see something different, but can’t exactly pinpoint what that is – a makeup enigma! The brush is exceptionally easy to use and comes out of the tube in a  “clean” way ie: no blobby excess, with the width & length of the brush head making it simple to reach all lashes, even the fine ones on the inner corners. Wear time is amazing as well, looking as fresh at the 12 hour mark as it did upon initial application, with zero clumping, flaking and smudging. Removal is also a non issue – I prefer to use a bi-phase eye makeup remover such as the one by Neutrogena, for best results and to minimize any rubbing or tugging, which can result in lash loss.

Other than the stellar formula, I also love how Le Volume #30 Prune so totally compliments my green eyes and intensifies the colour, although I can see this shade working beautifully with other light eye hues as well. For those with darker eyes, this mascara makes an excellent alternative to brown, and also perfect for a more natural lash colour look. In the swatch photo below, I did not use a comb for any cleanup, so you can see how it naturally defines my lashes with basically no clumping to speak of. It did a pretty good job of maintaining the curl throughout the day as well and while I can’t say it gives mega-volume, it does provide enough to give some extra body to your lashes.

CHANEL Le Volume Prune swatch

CHANEL Le Volume #30 Prune, 2 coats

CHANEL sample perks

As I’ve stated often enough on several of my blog posts, there’s a definite upside to befriending your local sales associate, and one of those perks is scoring extra, luxury, and/or one-of-a-kind samples … or all of the above! I actually love CHANEL samples, mainly because they’re usually of a good enough size for proper testing, and it gives me the opportunity to try out some of their skin care lines without any major financial investment. Plus, who doesn’t like to get a few freebies, am I right?


Final thoughts: If you’re in the market for a new mascara, especially one that also offers a little extra zing via some colour, then you owe it to yourself to check out Le Volume #30 Prune; I have had nothing but the most positive experience with this range since it originally launched back in November 2012, and love how utterly rich & sophisticated this particular shade is. Many years ago, I had picked up another CHANEL burgundy mascara, Inimitable Waterproof #17 – which I still own (and don’t know why I haven’t thrown it out, since I don’t use it *hoarder much*) which actually turned out to be a disappointment; not so with this beauty, I’m happy to report. Anybody else loving coloured mascaras like me?

The new Le Volume de CHANEL mascaras are available at The Bay – where my husband also benefitted from a $10.00 discount on both the mascara and the eyeshadow quad the day he picked them up for me, as well as Holt Renfrew stores across Canada.

CHANEL Le Volume Prune closer

16 Responses to CHANEL Le Volume de CHANEL Mascara #30 Prune

  1. Shiloh says:

    hey, BTW YSL been doing coloured mascaras all this years – for last almost 10 years I used their Volume Effet Faux Cils in Burgundy and tried later on one in Blue & Violet, too. Also, my teenage years went along nicely with some German-made bright cobalt mascara, all this back in USSR in mid 80’s :) And actually, this Chanel in Prune on your lashes looks almost identical to YSL! 😉 May be I should try it one day. We’ll see!

    • Eugenia says:

      I’ve actually owned several of YSL’s coloured mascaras! As to CHANEL, I remember buying a violet and a blue mascara they made, about 15 years ago or so! That kind of product is nothing new for the brand either, although they don’t release coloured mascaras often! Thanks for the info!

  2. Latoya says:

    I recently watched a video of Lisa Eldridge’s in which she did this great look on a gal about my skintone, with a burgundy mascara. Ever since, I’ve been dreaming of getting one – maybe this is it! I think it *might* be a bit darker than I want, but I have heard nothing but good things about this formula, so we shall see :)

    • Eugenia says:

      This mascara is my new HOLY GRAIL. yes, it is! As a matter of fact, I find that by about the 3rd – 4th use is when this product really comes into its own and gives total va-va-voom lashes! As to the colour, I love that it’s wearable AND has an edge! Maybe you could ask for a sample of the Noir version to test out (and they do have them, so don’t be afraid to badger them for it, lol!)

  3. Love it Big Sis! I got the Blue because you know I can’t NOT try a new blue mascara! I really love it!

    • Eugenia says:

      Yeah….we’re a couple of real throwbacks, right? LOL! Lil Sis, you just know that I have to get the blue as well – revisit my 80’s self, but in a better way!

  4. Jess says:

    I was wondering if you’ve ever tried Chanel’s Inimitable Intense mascara and how the final effect and formula compare between the two? Inimitable Intense has been my go-to for awhile and I love it, but from time to time I like to try something new to see if I like it better (although I inevitably return to my Chanel!).

    • Eugenia says:

      I did try the Inimitable formula, but sadly did not like it all; wasn’t comfortable with the brush design and even less impressed with the results on me. This new formula, Le Volume, packs a serious punch both in terms of formula and results, along with a much more user-friendly brush. If you happen to be near a Bay store with a Chanel counter, ask them for a sample (and insist on it!) – they’ve given me several, and it’s a great way yo check it out for yourself without the financial commitment!

  5. Deborah says:

    I might actually get this sometime, burgundy looks good with my blue eyes!

    • Eugenia says:

      Oh yes….you should get it then! The good thing is that it’s not a wimpy burgundy, but deep & rich – plus, it stays put all day until you’re ready to remove it!

  6. Oooh, that’s pretty! Softer than the usual black, and different. Did you pick up blue?

  7. Montreal-Barbara says:

    Love your review! I remember that years ago, Dior had a dark plum mascara, and I loved it because it brought out the green tones in my hazel eyes. Since then, however, as you said, most mascaras are avaialble only in some version of black or blackened brown, so it’s great to learn that Chanel is offering us an alternative! I am looking forward to your review of the cobalt blue mascara.

    • Eugenia says:

      I actually may even still have that Dior plum mascara, lol! I even had one made by Benefit (the Bad Gal version in plum), but this one has the richest prune/plum/eggplant shade of them all! I can’t wait to pick up the blue one as well!

What are your thoughts, beautiful?