Kevin Murphy Plumping Line opener


The latest from Australian tress master Kevin Murphy, is the new PLUMPING.LINE, aimed at those with fine and/or thinning hair. Having been blessed with good hair genes, I’ve never really fussed all that much with my mane or had any issues with thinning, but as I’ve gotten older I’ve begun to notice some changes, in particular, my hair doesn’t seem to grow as fast as it once used to. Having had a good experience with KEVIN.MURPHY products in the past, I was more than willing to give this range a go.

Being usually leery of product claims, I confess to approaching my testing of these products with a healthy dose of skepticism, but after just one attempt, I am ready to pronounce myself: this range is absolutely unbelievable. And the scent – so heady, that I swear I left the shower reluctantly. But it’s what I saw with my hair after, that has totally blown me away.

Designed  to thicken and plump fine, thinning, or just generally limp hair the PLUMPING.LINE range of products uses:

“…a combination of Apigenin (a flavenoid from Parsley), Oleanolic Acide from the Lovely Hemsleya and Biotinyl-GHK, a tripeptide sometimes called Vitamin H. This modern technology has been known to actually help with hair growth, while assisting in the appearance of hair loss by improving the microcirculation of the scalp.

Dihydrotestosterone (DHT) plays a major role in hair loss. DHT is an Androgen found in the body in the hair follicles. Women can lose hair as a consequence of changes in metabolism of DHT. The follicles miniaturize (shrink), resulting in a shorter lifespan and the abnormal production of hair, hence the falling and thinning of hair”

A word about my hair type: long, colour-processed pale blonde, and while I do have a lot of hair, each individual strand is slightly fine. My hair tends to be oily (a paradox, given that it is colour-processed. I’m an enigma, or at least, my hair is) and the longest I can go without washing it is 2 days, before any oiliness becomes evident.


Kevin Murphy Plumping Line



Kevin Murphy Plumping Wash

PLUMPING.WASH (CAN $36.80/250 ml) – A pearly-coloured fluid with an absolutely intoxicatingly addictive fragrance and which produces a wonderful lather; I can’t pin it down exactly, but the scent reminds me of vanilla, cotton candy, a walk in the forest, and the beach … all rolled into one. From the very first wash, my hair actually felt thicker – as if there were more of it, in fact – even soaking wet. One word of caution: a little goes a long way, so start with a small amount poured into your hands, apply, then adjust accordingly, if needed.

According to the company:

“A densifying, thickening shampoo that uses Ginger Root to add strength and density to fine hair. Nettle extracts contain a powerful source of amino acids that the hair follicles require for proper growth. Oleanolic Acid from Lovely Hemsleya root helps to fight follicle ageing by fortifying roots, making it stronger and less susceptible to loss”


Kevin Murphy Plumping Wash 2



Kevin Murphy Plumping Wash ingredients



Kevin Murphy Plumping Rinse

PLUMPING.RINSE (CAN $36.80/250 ml) – A creamy product that builds on the amazing fragrance of the shampoo, in a formula that is dense enough to fully cover each strand, but not overly thick that it won’t flow easily form the bottle. After my last shampoo (I usually do 2 washes), I like applying this conditioner – concentrating more on the ends and just a light touch towards the root area – and leaving it on while I complete the rest of my shower. Surprisingly, I was able to finger comb my hair with total ease as I was rinsing it out, with no snagging whatsoever. After the final rinse, my hair feels soft and thoroughly nourished, but not slick or oily.

According to the company:

“A Densifying, thickening conditioner that aims to lengthen the growing phase for thicker, stronger hair. Biotin is Vitamin B, which is considered a protein derivative, essential for cellular growth of the hair. Rice protein and Rice Amino Acids are rich in vital nutrients needed for hair repair and strength, Shea Butter delivers moisture to dry or damaged hair from the roots to the very tips, repairing and protecting against weather damage, dryness and brittleness”


Kevin Murphy Plumping Rinse 2



Kevin Murphy Plumping Rinse ingredients



Kevin Murphy Body Mass

BODY.MASS (CAN $41.00/100 ml) – A clear leave-in treatment spray in the same fragrance family as both the shampoo and conditioner, that can be used as a supplement to the range, or worn alone to both extend the lifespan of the hair, and to help improve it over time with continued use. I also found this spray to work well as a detangler, although even without it I had no problems running a comb through my wet strands. One caveat, especially if you have hair as pale-coloured as mine: go sparingly with this spray – I noticed that my hair seemed darker and slightly brassier the first time I tried it, but subsequent application with a lighter hand yielded better results.

According to the company:

“…a dual-purpose product designed to lengthen the growing phase of the hair (the Anagen phase), consequently shortening the falling phase (the Telogen phase). Citrus Flavenoids and extracts from Parsley leaves will further anchor the hair to the root, thickening the hair and preventing breakage. Because it is also a styling product, BODY.MASS uses eyelash thickening and lengthening technology to strengthen hair, making your hair appear thicker and fuller instantly, whilst improving the quality over time”


Kevin Murphy Body Mass 2



Kevin Murphy Body Mass ingredients



As I only just began using this range, I can’t speak for any long-term benefits, but if I were to go by my early testing, I’d have to say that these products are worth every single penny. Turning a mundane chore such as washing one’s hair with PLUMPING.WASH into a sensory experience has the added benefit of forcing you to pay more attention to your cleansing technique: because you want to stay surrounded by the heavenly scent, you wind up giving your hair a more thorough washing than you normally would. Another plus, is that even without using the BODY.MASS as a follow-up, my hair was still ridiculously easy to manage/comb through and seemed even better protected to go up against heat styling, which resulted in a quicker blow-drying time and even looked super smooth after flat-ironing. I even noticed less shedding, something I really appreciate as I prefer to keep the hair I have on my head, versus the floor. Finally, I am actually able to extend the time between washings by an extra day – without looking like an oil-slicked mess. Oh yeah … that scent I mentioned? Still there with every swing of my hair, making me sigh with pleasure every time.


KEVIN.MURPHY products are available exclusively through salons. Find more information:


Kevin Murphy Plumping Line closer

*Disclosure: Product samples provided by the company/PR for my unbiased consideration


  1. D... says:

    I am very curious about this range. But it’s a little difficult for me to get a hold of locally. I found a place just after they stopped carrying it. And they don’t really sell it online, well on Amazon but I don’t know if they are the real mccoy.
    But you know friend, I am also thinking about the changes as we grow older. I have an oily scalp, to the point of needing to wash it almost daily, which I have been told is bad. I wonder if that will change with time. I know it changes by season, our skin. I also wonder how I should handle the silver which seems to pop up. It’s not a lot, but it’s irritating to see. I feel so conflicted about it all. Sigh…

    • Eugenia says:

      I get very frustrated when I learn/hear about products that seem to be just up my alley — then I can’t find them, so I understand what you mean. As to hair washing, if your hair has become oiler, then there’s nothing wrong with washing it daily – that’s a bit of an old wive’s tale, I’m afraid. With regards to any silver, you can always try and incorporate it into your exiting style – after all, you’ve earned every one of those strands! Think of it as visible signs of wisdom!

      • D... says:

        I have been trying to come to terms with those strands of silver, I feel like the year I’ve had may have played a hand in a couple of them. Loss of melatonin is a sad thing sometimes.

      • Eugenia says:

        You’re probably right – and while stress has definitely played a role, it may also have been inevitable. Perhaps a search of other silver-haired hair styles might give you a boost on how to handle your new look! Worth a try!

      • D... says:

        Its only a little so I snip them out for now, but getting older is inevitable, but my Mom is pretty resistant. Which is nice, ironically she is the reason for a couple of them. She is a handful…

      • Eugenia says:

        Yes…mothers can be a bit of a trial – just ask my daughter, lol!

What are your thoughts, beautiful?