YSL Baby Doll Kiss & Blush #5 Rouge Effrontée & #7 Corail Affranchi


YSL Baby Doll Kiss & Blush opener new


YSL Beauté has jumped on the hybrid lip/cheek product bandwagon, and has just launched their Baby Doll Kiss & Blush range, a collection of 12 shades that can be mixed or matched, and worn on either lips or cheeks. Housed in a glass rectangular bottle inspired by the classically graphic gold & black colours the brand is known for (easily mistaken for nail polish, no?), I love how you can not only see the colour you’re getting, but know how much product you’ve used up. The patented applicator is quite unique as well: a rounded tip sponge that has a Hidden Pearl Flexible Bead at the center, enabling the colour to glide effortlessly upon application.

Created by Lloyd Simmonds, Creative Director Make-Up Yves Saint Laurent Beauté, this new hybrid technology (with two patents pending) offers an innovative structure: an air-whipped formula (a highly concentrated gel) with a colour-diffusion complex and a blend of pure pigments enhanced with micropearls lightly tinged with pink (for maximum radiance), providing a buildable veil of colour with a unique velvety matte luminosity.

The 12 hues are built around 4 emblematic YSL shades (the following descriptions are from the press release):

  • Saucy Baby Doll – 3 fresh, deliberately impish pinks
  • Liberated Baby Doll – 3 not-so-innocent shades, pink, violet and coral
  • Sexy Baby Doll – 3 shades, 2 diabolically hot reds and a fiery orange
  • Sassy Baby Doll – 3 ultra-sensual brown and nude shades


The soft-sponge applicator is ridiculously easy to use; for cheek colour, I found the best way is to start with a few dots (that’s where the center bead comes in very handy, as it allows you to apply even amounts of the product), then use fingers to blend. I prefer the tapping method – using the pads of my fingertips to ‘tap’ the colour into the skin, then once I’m happy with the colour/intensity, I then lightly blend out any edges for a seamless finish. The formula is such that you have a few minutes before it sets, which goes a long way in helping the colour look softly diffused (read that, as totally natural-appearing), and never patchy. The resulting finish is not exactly matte nor satin, but exactly as stated: a velvet luminosity and absolutely gorgeous. Lasting power is incredible, especially when applied over foundation, going easily to 12 hours with no fading. On bare skin (mine is combination), it seems to last a good 10 hours – which is still quite impressive, by anyone’s standards.

For the lips, I like starting with a wide sweep of colour by laying the broadest part of the applicator along the middle of my lower lip, then spreading it out with the narrower part of the sponge, using the rounded tip for precision work (edges & cupid’s bow). After the initial application, you can go back in to either touch up any uneven areas or even build it up to a stronger level. While the formula doesn’t exactly “set” (this is not budge-proof or the indelible type), it does dry down to a satiny finish and actually feels quite weightless. Once the majority of the colour has worn off, you’re left with a light stain across the lips (no dreaded ring, thank you) and a moisturized feel as well. With the lighter of the two shades shown here, I found that the colour seemed to emphasize any dry and/or flaky areas so you’d be well advised to ensure your lips are exfoliated and smooth first.


YSL Baby Doll Kiss & Blush opener

YSL Baby Doll Kiss & Blush


YSL Baby Doll Kiss & Blush box

YSL Baby Doll Kiss & Blush


YSL Baby Doll Kiss & Blush box 2

YSL Baby Doll Kiss & Blush


YSL Baby Doll Kiss & Blush

YSL Baby Doll Kiss & Blush


YSL Baby Doll Kiss & Blush 2

YSL Baby Doll Kiss & Blush


YSL Baby Doll Kiss & Blush 3

YSL Baby Doll Kiss & Blush


YSL Rouge Effrontee

Sexy Baby Doll N° 5 Rouge Effrontée ($45 CAN) – a lush crimson hue that leans more warm than cool, due to the slight coral tones in the base. Don’t let the vibrancy of this shade scare you; while intensely pigmented, when [properly] applied on the cheeks this shade gives your skin the most natural flush of colour. On lips, it provides a deep red-rose colour in a satiny finish (it can also be built up slightly for a deeper cast, although it stays clear of looking overly red) and leaves a light & even stain behind. This shade is absolutely spectacular – LOVE!


YSL Rouge Effrontee 2

YSL – Sexy Baby Doll N° 5 Rouge Effrontée


YSL Rouge Effrontee 3

YSL – Sexy Baby Doll N° 5 Rouge Effrontée


YSL Rouge Effrontee swatch

YSL – Sexy Baby Doll N° 5 Rouge Effrontée

 YSL Rouge Effrontee swatch lips new


YSL – Sexy Baby Doll N° 5 Rouge Effrontée


YSL Corail Affranchi

Liberated Baby Doll N° 7 Corail Affranchi ($45 CAN) – a warm leaning peach hue with sienna undertones in the base. There’s an interesting contradiction with this shade; while still bearing a high concentration of pigment, I experienced some difficulty getting it to apply evenly along my lips … at first. After a few minutes of wearing, however, the colour seemed to level out and looked much better, although I did feel it emphasized my lip lines (of which I apparently have more than I believed I did *shrugs*). Where N° 7 Corail Affranchi really works for me, is when the majority has worn off, as it leaves a soft & lush hint of colour to my lips (of the “my-lips-but-better” variety). As a blush, this shade is STELLAR – the same effortless application and longevity of N° 5 Rouge Effrontée, but in a slightly toned-down version (although it can be easily built up in intensity to suit even the darkest of complexions).


YSL Corail Affranchi 2

YSL – Liberated Baby Doll N° 7 Corail Affranchi


YSL Corail Affranchi 3

YSL – Liberated Baby Doll N° 7 Corail Affranchi


YSL Corail Affranchi swatch

YSL – Liberated Baby Doll N° 7 Corail Affranchi

 YSL Corail Affranchi swatch lips new


YSL – Liberated Baby Doll N° 7 Corail Affranchi


Interestingly, brands have finally caught up to something women the world over have been doing for years: multi-tasking their beauty products. Admittedly, while using lipstick as a blush is best left to editorial shoots & the runway, and most crème blushes can leave lips as parched as the Sahara Desert, the beauty of these new Baby Doll Kiss & Blush is how easy they are to use (no specific tools required), the overall quality, their dual-purpose nature, and portability. The range is not so large as to be overwhelming, although the colour groups are all well represented – with something to suit all tastes and complexions. Of the two, I absolutely love N° 5 Rouge Effrontée for both lips and cheeks, with N° 7 Corail Affranchi giving better results when used as a blush (or applied to lips and blotted for a more even finish). And let’s face it; who can resist anything named “Baby Doll”?

Available now through Holt Renfrew, Murale, Sephora and select Hudson’s Bay store across Canada. For more information:


YSL Baby Doll Kiss & Blush closer

*Disclosure: Product samples provided by the company/PR for my unbiased consideration

14 Responses to YSL Baby Doll Kiss & Blush #5 Rouge Effrontée & #7 Corail Affranchi

  1. Ah sorry I’m so behind on reading all my beauty blogs. :\ But these look so beautiful on you! I wish they would be more of a lipstick finish instead of gloss finish though. I don’t usually put my hair up so I’m constantly afraid my hair might get caught on my lips. :\

  2. D... says:

    I love 5, it is so flattering on you. I was thinking about giving these a go, but I am a bit more curious of the Shu offering. I have been trying to figure it out which one to sample first.

  3. Latoya says:

    I’m sort of doing the same as Larie and watching the reviews…but Rouge Effrontee is on my wish list BIG TIME, I’ve been eyeing it since they came out and swatched it in store…LOVE! It looks amazing on you as well, Eugenia!

  4. Sarah says:

    I really like the packaging on these, and I love how much warmth Corail Affranchi has! Beautiful shots, as always.

  5. Larie says:

    Oooh, they’re gorgeous :) I think I’ll eventually take a look at these, but I’m waiting to see all of the colors in reviews by everyone, hahaha!

    • Eugenia says:

      LOL – I don’t blame you! At these prices, it’s well worth knowing for sure what you’re getting before taking the plunge! I personally love the formula, but I still recommend swatching before buying!

  6. Tom says:


What are your thoughts, beautiful?