MAKE UP FOR EVER · AQUA XL Color Paint Eyeshadow

 

Beauty might be my passion, but art was definitely my first love (true fact: even at 2 years old, I could never bring myself to mar a colouring book illustration by colouring outside the lines), so when this awesome case of the entire MAKE UP FOR EVER Aqua XL Color Paint Eyeshadow collection arrived, my heart skipped a beat thinking it was a box of artist paint tubes. Then I did a happy dance when I realized that they actually WERE paints, but of the wearable variety — not that you can’t sport the other kind (i.e.: real paints, as I’ve done often enough in the past), but trust me … these are way better.

 

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MAKE UP FOR EVER · New Ultra HD Face Products

 

The latest releases from MAKE UP FOR EVER’s continuously-growing range of HD products are all about prepping & finishing, but the best part is that you don’t need professional skills to accomplish the job. Adding to the list of their cult-fave Stick Foundation lineup, are 5 new shades that offer skin tone options to suit pretty much all complexions across the spectrum.

On a side note, the media kit I received was mind-numbingly gorgeous (the 2-tiered case, shown below) and along with all the new products, it also came filled with more foundations and concealers than you can shake a stick at (whatever that means). Blown away, I tell you. #gottalovetheseperks

 

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MAKE UP FOR EVER · Artist Liquid Matte Lipstick

 

MAKE UP FOR EVER, the brand loved by consumers and makeup artists the world over, has recently jumped into the matte lippie playing field with the release of the new Artist Liquid Matte Lipstick. The timing couldn’t have been more perfect, as the day these came in, I was headed to a special preview presentation of Swan Lake by the Perm Opera Ballet of Russia, and I was in the mood for a lip product that would stay put — without destroying my lips in the process.

 

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MAKE UP FOR EVER · Artist Rouge Lipstick

 

 

There’s just something about lipstick, isn’t there? One of the most iconic symbols of beauty and the one item that women refused to give up even during times of war, it keeps getting reinvented in a whole new palette of colours and innovative ingredients such as these Artist Rouge Lipsticks (CAN $27.00/each) from MAKE UP FOR EVER.

 

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MAKE UP FOR EVER · Artist Acrylip Lip Paint

 

From the brand that definitely knows all about high impact colour, comes Artist Acrylip Lip Paint (CAN $29.00/each), 10 pigment-drenched lip shades that were inspired by acrylic paints. To mark their official launch, MAKE UP FOR EVER put on a wild party held at Montréal’s Loft Hotel, where the drinks & hors d’oeuvres flowed freely and the entertainment consisted of insane beats, pole dancers (yup…pole dancers), and meeting up with old friends where plenty of shrieking ensued. It was THAT kind of party, done in true MUFE style.

 

[alternate universe]

Counterclockwise from top left: with PR wiz Aïda, statuesque Sephora beauty Shannon & a cameo of my sparkly boots

ommo was here …

making a grand … exit?

Artist Acrylip Lip Paint (CAN $29.00/each) | Available in 10 shades inspired by the intense colours of acrylic paints, they come in squeeze tubes that are colour-coded for quick recognition along with a slanted flocked applicator for ease of use. Don’t let the small size of the tube fool you; these have serious pigmentation and a little really & truly goes a long, long way. Key ingredients include:

  • Synthetic Mica for shine
  • ultra fine triple ground pigments for mega colour saturation
  • Castor Seed Oil to boost pigment intensity & nourish lips
  • Mineral Clay for a formula with a lightweight & non-greasy texture
  • Silica Gel to help smooth lips & fill in fine lines

The formula on all is surprisingly lightweight, especially when factoring in how strong the saturation is. All are buildable colour-wise; one drop applied to the centre of the lips and then smoothed out with the applicator yields a soft wash of colour. Two or more drops take things to a whole new level of fierce. For even more staying power, try applying a matching lip liner first. Better still, you can layer several shades to create a customized and/or ombré look. The finish can go from gleaming to über-shiny, and all will fade to a light stain which is a nice look as well.

  • 200 – Candy Pink
  • 201 – Fuchsia Pink
  • 202 – Coral Pink
  • 300 – Orange
  • 301 – Poppy Orange
  • 400 – Iconic Red
  • 401 – Raspberry Red
  • 500 – Lilac
  • 501 – Eggplant
  • 600 – Dark Purple

Showing how an unconventional shade like 500 Lilac can be so totally wearable when applied as a light stain

 

As far as liquid lipsticks go, MAKE UP FOR EVER has managed to create one of the most well-rounded products in the genre. Eminently portable, easy to use, a long-lasting featherweight feel and so many wear/layering options, the new Artist Acrylip Lip Paints have brought back something that sometimes gets lost in the beauty world shuffle: FUN. And hella colour too, for that matter.

Available exclusively at Sephora

 

Media samples kindly provided, all opinions my own