Filed In: MAC

MAC · Loud and Clear Collection

Considering the fact that MAC releases something new faster than you can blink, it’s not only hard to keep up but also difficult to be wowed as well … so when the Loud and Clear Collection first appeared, let’s just say that my attention was grabbed. Something about the translucent packaging is just too tempting to dismiss, no?

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MAC · Proud To Be Canadian

 

To celebrate Canada’s 150th Birthday, MAC has created the Proud To Be Canadian Collection, three products with special edition packaging inspired by our nation’s flag. Originally launched in 1984 in a Toronto salon, MAC has since gone on to become one of the most loved brands the world over and is now sold in over 150 countries around the globe. A leader in promoting originality and fearless artistry, MAC is a brand that will always have a special place in my heart from the day it launched — and yes, my Canadian pride is most definitely showing.

 

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MAC In The Spotlight · Strobe Cream & Extra Dimension Skinfinish

mac-in-the-spotlight-opener

 

Primers & highlighters have become a ubiquitous part of our beauty regimen and now come in so many different forms — a good thing too, since this isn’t exactly a one-size-fits-all kind of product and options are always a good thing. One such item that can usually be found in most makeup artists kits and beauty vanities the world over, is MAC’s Strobe Cream, now available in 4 other shades apart from the original. Then there’s the Extra Dimension Skinfinish powders with their prismatic surfaces that just beg to be applied; I’ve yet to meet a highlighter I didn’t want to almost bathe in.

 

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MAC · Cool Neutral Palette, Pro Beyond Twisted Lash Mascara & Oval 6 Brush

 

So what do the Cool Neutral Palette, Pro Beyond Twisted Lash Mascara and the Oval 6 Brush all have in common? Apart from the fact that they’re all from MAC, these products have become staples in my beauty repertoire. With the copious launches this brand puts out every few weeks, it’s easy to overlook standout pieces such as these that also happen to be part of the permanent lineup. How refreshing to not have the dreaded ‘limited edition’ designation to contend with, wouldn’t you agree?

 

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MAC · Instacurl Lash Mascara

MAC Instacurl Lash mascara opener

 

When it comes to mascara, there’s always room for innovation — from the formula, the brush, and even the tube shape. Instacurl Lash, the latest to come from beauty powerhouse MAC, has nailed it on all counts … and all this before you even try it on. Did I mention that the brush head is adjustable?

MAC Instacurl Lash mascara

Instacurl Lash Mascara (CAN $28.00) | A rich black hue in an ophthalmologist tested formula that is said to be clump, smudge, and flake-free and while not waterproof, it is sweat and humidity-resistant. But first things first: the tube. Looking suspiciously dagger-like (or a sabre-tooth tiger fang, maybe?), once the brush is removed from the tube, the top (yellow) part can then be rotated to adjust the angle of the brush (see the diagram below). Pretty cool, no?

Far from being gimmicky, this feature is actually rather brilliant, as you can then ‘form’ the brush to fit your unique eye shape. Since eyelids are not universally the same, having a brush that adjusts makes perfect sense and enables the user to effortlessly reach all lashes. After having tested Instacurl for several weeks now, and despite the initial learning curve (LOL) in using this feature, I’m a fan. And while this may not be the most volumizing mascara I’ve ever tried, I absolutely love the length and definition it provides, along with the fact that it stays intact throughout the wearing. Bonus points scored for being easily removed at the end of the day, without needing to use excessive force for the job either.

MAC Instacurl Lash mascara 2

MAC Instacurl Lash mascara 3

MAC Instacurl Lash mascara brush positions

MAC Instacurl Lash mascara swatches new

 

You’d think that with the plethora of new mascara launches, it would be near impossible to come up with something original, yet somehow MAC has managed to do just that with Instacurl. Putting aside the conversation piece that is the outer casing (fill in the blank: it looks exactly like a _____), it’s the excellent formula which speaks for itself and for mascara-fiends like me, that fact alone makes it definitely worth checking out. Just keep the sniggering to a minimum.

Available at The Bay and MAC counters

MAC Instacurl Lash mascara closer

Purchased product/As always, all opinions my own