Filed In: OPI

OPI Spring/Summer 2015 Hawaii Collection | A preview luncheon

OPI Hawaii event opener

 

Last Friday, I had the privilege of attending the launch of OPI’s Spring/Summer 2015 Hawaii Collection, held at Mildred’s Temple Kitchen, Toronto. This occasion marked the finale of a whirlwind 2 days of events that began with the Elizabeth Arden Spring/Summer 2015 launches, followed by the Nicole by OPI Spring/Summer 2015 launch.

Upon arriving, I was greeted with gorgeous island-themed displays featuring the collection – a welcoming sight indeed, considering how gloomy the weather was that day. After quickly reconnecting with several familiar faces and some who were only names to me up until that day, I headed to the manicure stations where I chose That’s Hula-rious! – a fresh mint hue – as my mani du jour, a shade that turned out to be overwhelmingly popular with several attendees, from what I later noticed.

The tempo really picked up once VP and Artistic Director of OPI, Suzi Weiss-Fischmann, arrived and after welcoming us all to the luncheon, we sat down for a delectable Hawaiian-themed meal (which unfortunately I barely did any justice to, as I was hit with the migraine to end all migraines — still not sure how I survived the flight back home a few hours later). Capping off the day, I was able to sit down once again (see my previous interview here) with Suzi for a quick interview and to get the scoop directly from her on what we can expect to see from OPI.

I hope you enjoy the preview photos and interview.

Thank you to my wonderful hosts for inviting me to be part of such an incredible event

Welcome! Tell me about this latest collection

What was I going to do for Spring? I alluded to it when I spoke earlier and mentioned how women have arrived – we want to be more relaxed and comfortable, a common theme I also noticed from the Spring runway shows. Hawaii was the perfect inspiration; it’s an exotic locale and makes you feel wonderfully relaxed and alive at the same time – from the climate, the people, the food, the music and the colours.

As seen all over the various fashion shows, neutrals were once again dominating but with a twist; the new ‘midi’ look was shown where you leave the moon of the nail bare. Another way to wear neutrals is with a differently coloured free edge, or even applied as just one graphic line down the nail. The 70’s free-spirit vibe is represented by a mauve hue, a shade OPI hasn’t featured for quite some time, mint – very on trend and a perfect representation of Spring/Summer, the lavenders, purples, corals and pink – must have a pink, of course! Gold which I’ve also shown for the Holiday 2014 Collection, and metallics – which I’ll be showing more for Fall 2015. Rounding the collection out, are a lot of classics such as crèmes – which also happens to be the trend that I’m seeing coming up for future collections.

How do you go about selecting a country/city for a collection?

 It usually begins with predictions/trend books from Milan and Paris, that look at the direction of colour in fashion, which in fact begins on the streets by observing people – a type of historical summary of colours and fashion, if you will. Then it’s up to the individual to translate this information to their own application, whether it’s in furniture, fashion, package design, colour cosmetics, or nail colour.

How does this process differ from celebrity collaborations?

 To begin with, selecting a celebrity to collaborate with is not trend-driven, but more of my own personal choice. With Gwen Stefani, for example, she’s very much a part of the entire process and she personally chose the colours and finishes for the collection, even going as far as selecting individual glitter shapes from an assortment presented before her, for the creation of some shades.

The OPI shade names – how do you go about creating them?

First, I create the shades and then there are about 6 of us – from Nicole by OPI, Creative, Marketing, Purchasing, even Customer Service, basically the same team for many years now, that get together. We gather in a room with food representative of the country/city the collection is themed after, and then we brainstorm. The process can take an entire day and is very democratic; we all need to agree on the final name, but we also have fun with it.

I can just imagine the names that do NOT make the final cut!

That’s for off-camera! The blooper reel! We’ve have many good laughs over the years, believe me!

Can you briefly tell me about the creative process behind bringing forth a collection?

Taking the Hawaii Collection, for example, the entire process was very personal for me as it’s a place I’ve visited many times with my family. I was inspired by the ocean, the hula skirts, even the smells of the island that evoke images and which spark colour ideas in my mind. I also have to factor in which shades/colours the consumer will be attracted to as well as make sure it works in harmony with the current fashion styles. Don’t ask me to try to pin it down exactly; all I know, is that for 25 years this method has just worked for me.

This continued success and longevity just confirms that you’re doing something right!

[laughs] I hope so!

What territory, with regards to nail polish, has OPI not yet explored?

Definitely China, as I believe Chinese women are starting to explore and embrace beauty much more. With India, and while we previously released an Indian-themed collection, there’s a new middle class that is becoming more interested in – along with buying – beauty products as well. Another country is Brazil – latin women love and indulge in beauty products, and outside of North America and Europe, I feel that we need to venture out and include these women who have made beauty such a huge part of their everyday lives.

As a woman whose talent, drive and creativity is so highly admired in the industry, can you tell me what trend(s) you forecast next?

I continue to see textures; you’re going to see some new mattes from OPI for next year, as well as a continuation of this classic theme – such as crème hues. Shades such as mauve will be making a comeback and you’ll be seeing new shades in our Fall 2015 collection that have not been shown from OPI – or other brands – for a long time now. Nail colour continues to be important in women’s lives and it always amazes me how a bottle of nail polish can engineer a feeling of empowerment with women. Not everyone can afford a designer wardrobe, but a shade inspired from luxury fashion makes you feel a part of the entire experience.

Finally, do the rumours of a ’50 Shades of Grey’ collaboration have any truth to them?

Yes! The movie is being released on Valentine’s Day 2015, and the collection will include 6 shades – and not all grey, but a beautiful collection just the same! As with other collaborations, the author of the book was very hands on in the development and creation of these shades. This movie is not so much about sexuality, as it is about exploring our emotions and in the case of the collection, it also ties in with how colour affects our emotions as well.

I thank Suzi Weiss-Fischmann for taking the time to speak with me – it’s always such a pleasure!

BEAUTY SCOOP! So, you heard it here first and directly from Suzi Weiss-Fischmann herself: get ready for a 6-bottle 50 Shades of Grey Collection collaboration (and not all grey!), new textures and mattes for next year, as well as retro shades making a comeback for Fall 2015.

 

OPI Hawaii event breakfast

fuel to start my day: Belgian waffles with fruit compote & lemon cream … and plenty of coffee

OPI Hawaii event outfit

my look: Banana Republic cream vegan leather skirt, Denim & Supply bone oversized cowl-neck sweater, black over-the-knee socks, black Prada suede high-heeled boots and my beloved Theory moto jacket

OPI Hawaii event Thompson Hotel lobby

the gorgeous Autumnal display in the lobby of The Thompson Hotel, Toronto

OPI Hawaii event Mildred's Temple Kitchen

the venue: Mildred’s Temple Kitchen, Toronto

OPI Hawaii event collection

Introducing: the OPI Hawaii Collection

OPI Hawaii event collection 2

 

OPI Hawaii event collection 3

 

OPI Hawaii event candy bar

what’s an event without the ubiquitous candy bar?!

OPI Hawaii event table

 

OPI Hawaii event mani

it’s not easy for me to sit back and have someone else to do my nails #controlfreak

OPI Hawaii event mani 2

 

OPI Hawaii event collection 4

the shade I chose: That’s Hula-rious! (the name, right?!)

OPI Hawaii event mani 3

 

OPI Hawaii event Suzi speech

Welcome speech given by Suzi Weiss-Fischmann

OPI Hawaii event menu

 

OPI Hawaii event salad

Pineapple-Hawaiian style slaw

OPI Hawaii event entree

Mahi-Mahi

OPI Hawaii event dessert

Coconut Haupia

OPI Hawaii event manigeek

chillin’ with my friendly neighbourhood mani-geek, Karen

OPI Hawaii event double mani

matching tips with Marta of ChitChatNails

OPI Hawaii event Suzi interview

ignore my frown face – I swear that I was really enjoying the conversation

OPI Hawaii event Suzi

 

OPI Hawaii event Suzi 2

 

OPI Hawaii event group photo

Apparently our hosts all got Suzi’s memo and wore coordinating outfits!

OPI Hawaii event signed bottle

My box/bottle of OPI’s Don’t Speak 18k Gold Top Coat personally autographed by Suzi

OPI hawaii event gift bags

OPI | Ford Mustang by OPI (Limited Edition)

OPI Mustang Collection opener new

 

This year, Ford Mustang celebrates its 50th Anniversary as well as an induction to a very exclusive club: vehicles in continuous production for 50 years. Inspired by the rich heritage behind one of North America’s original muscle cars, OPI has created the Ford Mustang by OPI Collection, 6 limited edition shades (CAN $11.50/each), with Race Red a signature vehicle colour that is still available to this day.

On a personal note, I love what this collection represents: fierce feminism, a concept that happens to resonate with who I am as well. After all, is there anything sexier than a woman who not only knows how to rip up the road in a car with this much horsepower, but can do so with perfectly manicured nails? (not to mention stiletto heels … and yes, that was me).

 

Ford Mustang symbol

Ford Mustang Convertible

Ford Mustang symbol 2

Ford’s iconic Mustang

 

OPI Mustang Collection

OPI | Ford Mustang by OPI

 

OPI Mustang Collection macro

OPI | Ford Mustang by OPI

 

OPI 50 Years of Style swatch

50 Years of Style | A semi-sheer pale gold metallic hue with a subtle pink opalescent tinge in the base, that veers a bit towards the frosty side and which leans both cool & warm, making it easily wearable by a wide range of skin tones. A steady hand is definitely needed in application to avoid overly visible brush strokes. Coats applied: 2, plus top coat

 

OPI Girls Love Ponies swatch

Girls Love Ponies | An intensely colour saturated and vibrant  – but still classy – fuchsia with blue undertones in the base, in a crème/jelly hybrid formula. Self-Levelling and with a super glossy shine at the the finish, amazing coverage is reached even with the first coat. Bonus: non-staining upon removal. Coats applied: 2, plus top coat

 

OPI Angel with a Leadfoot swatch

Angel with a Leadfoot | A brilliant white crème hue with cool undertones, which displays amazing coverage even by the first coat. Self-levelling, non-patchy and quite glossy at the finish, this may very well be the easiest and best white lacquer I’ve tried to date. Coats applied: 2, plus top coat

 

OPI The Sky's the Limit swatch

The Sky’s the Limit | A cerulean base hue filled with ultra fine glass-flecked bits in: green, bronze and copper. Self-levelling and with a brilliant (almost hypnotic) shine at the finish, the effect is like that of stars captured at the surface level of the polish shrugs (or a slightly bluer version of OPI’s cult shade Catch Me In Your Net). There’s a serious incandescent glow going on with this shade – love it! Relatively non-staining upon removal (but do NOT skip base coat). Coats applied: 2, plus top coat

 

OPI The Sky's the Limit swatch 2

OPI | The Sky’s the Limit

 

OPI Race Red swatch

Race Red | A warm toned chilli pepper red hue with orange undertones in the base, in a hybrid crème/jelly formula. A superb application: self-levelling, high pigment concentration and über-glossy at the finish, it’s also relatively non-staining upon removal, provided you do not skip base coat first. Coats applied: 2, plus top coat

 

OPI Queen of the Road swatch

Queen of the Road | What appears as just another black shade at first glance is in fact incredibly complex; a semi-sheer charcoal base hue that oddly enough holds olive/khaki undertones. The crème formula displays some jelly-like characteristics in the glossy & plush finish, with the first coat appearing like a blackened khaki, but which then turns into a pearlized gunmetal by the second layer (think: black pearl). There’s this stunning, albeit subtle, moiré effect seen at the finish which I so did not expect (but absolutely love). Note: on longer nails, the tips may seem translucent at 2 coats, easily resolved by adding a 3rd coat. Coats applied: 3 (thin), plus top coat.

 

OPI Queen of the Road swatch 2

OPI | Queen of the Road

 

The sports/muscle car fiend in me loves the entire concept behind this collection, but the lacquer fiend in me is even more thrilled by the reality of these shades. With the exception of 50 Years of Style (not the best gold for my skin tone), I adore each and every hue – as well as the names. My love affair with white hues is still going strong, and Angel with a Leadfoot is beyond spectacular in this colour category. Naturally, Queen of the Road has my name all over it (car fiend, remember?), but I did expect to fall for Girls Love Ponies – and I never, ever, wear pink. The gorgeousness of The Sky’s the Limit is not to be missed – just giving you fair warning.

Available now, but for a limited time. Find more information via the website.

 

OPI Mustang Collection closer

Press samples provided for my unbiased consideration

OPI | Pink of Hearts 2014

OPI Pink of Hearts 2014 opener

 

OPI has just released it’s 8th annual Pink of Hearts 2014 limited edition duo in support of breast cancer awareness, which features Mod About You (a pale pink hue, part of the core lineup), and The Power of Pink, LE (a pink confetti glitter hue). The set also includes a pink glitter nail file with a pink-ribbon charm (not shown here) and will retail for CAN $21.50. There isn’t one of us who hasn’t been touched in some way by this disease, but thanks in part to initiatives like this, progress is being made daily to eradicate it once and for all.

This year, OPI will donate $25,000 to the Susan G. Komen® Foundation (US) and $5,000 to Rethink Breast Cancer (Canada), in proud support of Breast Cancer Awareness Month (October).

 

OPI Pink of Hearts 2014

OPI | Pink of Hearts 2014

 

OPI Pink of Hearts 2014 macro

OPI | Pink of Hearts 2014

 

OPI Mod About You swatch

Mod About You | A cool-leaning opaque pale pink crème hue with a very distinctive ‘mod’ vibe (think: Twiggy or Andy Warhol’s Factory days). The formula is relatively streak-free even at the first coat – a surprise, considering the colour – and applies smoothly, dries relatively quick and leaves behind a glossy finish. There’s a brightness to Mod About You that almost has it bordering on neon – but only just. Coats applied: 2, no top coat

 

OPI The Power of Pink swatch

The Power of Pink | A pale milky base hue filled with white & metallic magenta hex glitter pieces in sizes ranging from tiny to medium-large. There’s an excellent amount of glitter per brush stroke for application – no ‘fishing’ needed (as in, fishing to get the glitter from the contents), and the surface becomes relatively smooth with the addition of a layer of top coat. Easiest when layered over another shade – as I’ve done here – because you’ll only need to apply just 1 coat, but The Power of Pink can also be worn alone, although you’ll probably need about 2-3 coats for a decent opacity; that gives a sort of diffused, soft effect to the nails. Coats applied: 1 (over a base of Mod About You)

For the last swatch (below), I added a coat of a translucent white on top (OPI’s Funny Bunny) to create a ‘glitter sandwich’ – I absolutely love the effect and how it seems to blur the entire look, as though seen under frosted glass (and for some reason, it makes me think of ice cream *shrugs*).

 

OPI Pink of Hearts duo & Funny Bunny

OPI | Pink of Hearts 2014 & Funny Bunny

 

Even if you don’t love glitter (or pink), tell me that this isn’t the most fun duo you’ve seen? Mod About You is one of those pale pinks that is so unlike traditional pastels, and will have people stopping you to ask what shade you’re wearing (it happened to me), while The Power of Pink has such a happy, lighthearted tone about it (and doesn’t seem to take itself too seriously either, if we assume that nail polish has personality. Or maybe that’s just me) that it’s made to have fun with – an ideology that’s just so perfectly in line with the inspiration behind The Pink of Hearts 2014embracing life.

Available September & October at professional salons and spas nation-wide. Find more information via:

 

OPI Pink of Hearts 2014 closer

*Disclosure: Press samples provided by the company/PR for my unbiased consideration