Giorgio Armani Beauty, the pioneer in light-as-air makeup, has recently released Eye Tint – 12 eyeshadow liquid eyeshadow shades (permanent, CAN $39.00 each), in a texture that ‘combines the purity of powder, the staying power of an ink, and the feel of a cream in an original water/pigment suspension formula that evenly disperses the product for a ‘no make-up feel‘.
The 12 Eye Tint shades draw their inspiration from the Armani textile universe, and reflect this passion in the layering effect and finishes that can be created with them, ranging from iridescent, satiny, metallic or even matte. The transparent casing/tube displays the colour for clear & easy reference, while the cap has been given a new silver tone complete with the ‘GA’ logo. The foam applicator is flattened and angled to help dispense the product quickly and effortlessly, while the tip is slightly bevelled to aid in more precision application.
The three shades I was sent to test all display an impossibly complex shimmer that adds a gorgeous dimension to each colour; applied densely, the shimmer seems somewhat toned down and almost absorbed into the hue, while blending and sheering them out makes every facet stand out. There’s a unique cool-to-the-skin feel upon first application (which quickly dissipates) while the overall sensation is one of absolutely weightless colour. The fluidity of Eye Tint is something you need to experience; it literally glides along the skin, melding seamlessly in. With regards to blending these shades out, you only have a few scant minutes to work on them; once they set, however, they are there for the duration and nothing short of prayer (or a dual-phase makeup remover) will be able to make these colours budge. Staying power is phenomenal (the claim is 16 hour wear, although I refuse to wear makeup that long); I have oily lids and need to prime (regardless of a product’s claim to be long-wearing/lasting) and these Eye Tints are the first liquid/cream based eyeshadows I can wear without applying primer first and where I experience zero creasing, fading, or flaking.
It should be noted, that a little goes a long way with these Eye Tints; always start with a tiny bit and layer if needed, as these are all intensely pigmented and colour saturated.
Giorgio Armani Beauty | Eye Tints in Emeraude 4, Obsidian 1, Cold Copper 9
Cold Copper 9 | More of a taupe than copper, there are plenty of both cool and warm undertones in the base to render this a universally flattering shade for all skin tones. Sheered out for a light wash of colour, turns this into the perfect daytime shade as well as as an easy ‘swipe-and-go’ kind of colour. With layering, Cold Copper takes on a much cooler vibe, as well as giving off some serious brilliance.
Emeraude 4 | A blackened teal that has strong emerald glints in the base. Relatively cool toned, Emeraude can be made to work on warmer complexions equally well, especially by sheering it out to bring forth all the complex shimmery bits. Applied layered, the impact is intense and quite dramatic (and absolutely, heart-stoppingly gorgeous).
Obsidian 1 | The mix of pink and blue iridescent shimmers in the base, keep Obsidian from looking flat or like an ordinary black shade. The easiest smokey eye you can create with an eyeshadow product, one swipe smudged out provides the perfect base to layer on, while a subsequent application helps to intensify strategic areas. A truly rich obsidian-looking hue.
Giorgio Armani Beauty | Eye Tint swatches (natural light)
Giorgio Armani Beauty | Eye Tint swatches (natural light, blended out)
There is a new revolution in beauty, and it involves textures that were impossible to even dream about just a few short years ago. Giorgio Armani Beauty basically started it all with the Maestro Fusion foundation and has been building (and improving) on that innovation ever since, creating gossamer-light products that provide pigment without any heavy feel – the new Eye Tints are exactly that, as well as on the verge of changing the way you look at liquid/cream eyeshadows. What these Eye Tints can help you achieve almost borders on the magical but they are not without their learning curve, as they do require a light and quick hand in application. But believe me: once you get the hang of them, there’s no going back.
Available now at Holt Renfrew and select Hudson Bay and Sephora stores (Canada). Find more information via the website.
Press samples provided for my unbiased consideration