Illamasqua – ‘Human Fundamentalism’ Collection Spring/Summer 2012 (swatches & review)

 

Turning the beauty world on its head, is what avant-garde cosmetics guru Illamasqua does best, and the ‘Human Fundamentalism’ collection for Spring/Summer 2012 does exactly that, but in a very sly way; yes, there are the uncommon colours (white eyeliner, blue lipstick) but it’s how this brand takes the more accepted colours and presents them to us in such a creative new light that is the true genius. According to the company:

“Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside”

– I absolutely love this sentiment, and wish more people would take the time to really “hear” it –

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends”

Alex Box, Illamasqua Creative Director

 

 

I had only just begun hearing about this new collection from Illamasqua (they keep their cards glued to their chest!), when this package arrived in the mail; holding my breath, I opened it up carefully and this is what awaited me inside:


the “golden” note!


a literal explosion of colour


how did Illamasqua know that I love tie-tye?


et, voilà! Have you ever seen anything as delicious?


‘Nomad’ is described by Illamasqua as a bright jade, and it’s all that – and more. An exceptional formula, it is made even more impressive by how easily it spreads across the nails, levelling off perfectly smooth and leaving behind nothing but an ultra-glossy shine. Two coats were all that were needed for perfect opacity, and once it was dry, I couldn’t stop staring at its vivid surf green hue – a paradoxically modern/retro feel, which I totally love! All swatches are with base and top coat.


in sunlight


in sunlight/alternate view


indoors


backlit


in shaded light


with flash


‘Vernau’, described as a “yellow ochre”, is actually more of a buttery deep butterscotch shade. Intensely pigmented, I was surprised to find how delicately it applied and how easily blendable it was, able to be built up or faded out, while the finely milled powder of this shadow had absolutely no powdery kickback or residue. This shade is so versatile and will compliment basically any colour you pair it with, as well as perfect for a light wash all on its own.



‘Burst’ – a brooding teal hue, is so colour saturated, and yet the finely milled powder means a light hand in application can give the barest whisper of colour, but once more, easily buildable to a higher intensity. While not as versatile as ‘Vernau’, I have a total weakness for blue-green shades and love how even a hint of this gem can add such a lift to a look.




Precision Ink in ‘Scribe’, is a white liquid liner in a felt-tip pen format bearing a long and chiseled end, which makes for effortless application in creating the finest of lines. I like how the formula does not dry instantaneously, giving you a few precious seconds with which to work, but once it sets, it’s literally budge & flake proof for hours. I admit to being rather hesitant in using a colour as stark as this, and yet, it has such a “swinging 60’s” vibe to it, that I can totally see this working as a “Twiggy” tribute look … yeah, baby!



 

swatches from left to right: Burst, Vernau & Scribe (in natural light)


with flash (all on unprimed skin)

 

I was curious about trying out the new precision ink in ‘Scribe’ from the minute I saw it, but as I’m not that adept with these things, I hesitated … anyway, the following attempt, while not perfect, was fun just the same! *please be kind*!!!


Colours used: ‘Burst’ and ‘Vernau’ on lids and lashline, with a dusting of ‘Burst’ along the brows

 

Using the same shadows in a much looser application style, I wanted to show how these colours can also be used to create a “softer”, less defined look (minus ‘Scribe’, of course!).

 

Final thoughts: Playing with Illamasqua products, I feel like I’m in art class all over again, and just as excited to simply “create”. The quality of this brand is something one needs to experience first hand, and I love how they don’t cater to any one look, style, pattern, expectation, or even gender.  Anything goes and all you’re really expected to do is … enjoy! The ‘Human Fundamentalism’ collection which officially launches today through the Illamasqua and Sephora websites, and consists of several brand new products, is well worth looking over to draw forth your own “human” inspiration!

 

 

 

 

*Disclaimer: Product samples provided by the company for my unbiased consideration

12 Responses to Illamasqua – ‘Human Fundamentalism’ Collection Spring/Summer 2012 (swatches & review)

  1. Latoya says:

    Though I likely wouldn’t wear Nomad myself, I love it on you Eugenia! What a beauty of a shade. I’m also very intrigued by Vernau – what a neat twist on brown! I feel like this is my kind of shade for sure, it seems like it would be natural by enhanced on my skintone.

    Good for you to brave the white liner my dear, that is SO tricky!! You did a great job 🙂 I can’t say I’ll ever be adventurous enough to wear some of the products Illamasqua comes out with, but I commend them regardless for their ingenuity and fabulous take on beauty – I just love looking at the promo photos enough as it is!

    • Eugenia says:

      Thanks, Toya! As to being brave enough to try the white liner, I’m not that happy with my result…need to play with it some more (which I intend to – it’s so different!) but while Illamasqua products seem to be geared towards high drama, the quality is such that you can easily adapt them for softer looks! Vernau would look spectacular on you…you’re totally right about that! As to Nomad, I can actually see it working better with your skin tone than mine; if you get a chance to swatch a shade such as this, give a whirl and let me know!

  2. I don’t think that I’d ever wear these but the vivid colours are striking and beautiful! Again, why isn’t Illamasqua in Canada yet????

    • Eugenia says:

      While it’s true that this brand has become synonymous for exaggerated drama, the quality is such that you can adapt it to your own taste (barring some of the more outrageous items, of course) and yeah…..WHY isn’t Illamasqua in Canada yet?

  3. prysmatique says:

    Sooo I like this polish, but there have to be plenty of dupes for that shade, right? I feel like many seasonal collections have some sort of a minty/bright green in their collection. I’d love to see or know about how some of the other greens in your stash compare <3

    • Eugenia says:

      I was wondering something similar as well, and at my first opportunity, I’ll be going hunting in my stash to see if we’ve got any duplicates. But I have to say, that minty-green shades tend to be a little fussy in application – something Nomad is definitely NOT. Illamasqua lacquers almost apply themselves…they’re THAT good!

      • prysmatique says:

        I’ll stop by my Sephora at some point to try it out myself 😀

      • Eugenia says:

        Excellent! If you’re a fan of shades like this, then I’m fairly certain you won’t be disappointed – only you should know that shades like this will sell out insanely fast! Just giving you a heads up (it’s already sold-out on the Illamasqua website!)

  4. rachell_rachell says:

    I must have this white liner!!!!

  5. Shimmer says:

    What an amazingly awesome package! I am so surprised at how wearable those eye shadows are- nothing like I would have expected! The eyeliner looks really cool and I absolutely love ‘Nomad’! Perfect colors to welcome Spring!

    • Eugenia says:

      I know! Guess who snatched up the candy? Lol! (and no, it wasn’t me!). The shadows have an almost “diffused” quality to them, and yet if applied wet, they become totally fierce! I’m looking forward to trying out a more 60’s inspired eye look with that liner. As to ‘Nomad’….I think it will look simply divine against lightly tanned feet (hands too, for that matter!)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.