This past November I was invited to attend the launch of PlumpFX Lip Plumping Serum by Jouviance, a brand based right here in my hometown of Montréal. Ever since discovering this brand, I have been absolutely loving their products; in fact, their Glyco|Laser Soft Peel moisturizer (reviewed here) is one of my all-time faves, as proven by the fact that I’ve already gone through 3 jars of it.
Looking to create a product that would deliver a long-lasting plumping effect to lips in a non-invasive way, PlumpFX was created to deliver on all counts. Plus, there’s major science behind this product as founder Roger Southin is a biochemist who really understands the synergy of the way ingredients work together.
Preparing my flatlay setup …
Absolutely had to test it out on the spot
PlumpFX Lip Plumping Serum (CAN $32.00/4.7 ml) | Tinted a universally flattering sheer soft rose, this lip serum helps to provide an almost instant plumping effect (takes about 5-10 minutes to kick in once applied), and when used consistently for 30 days it also serves to give long-lasting results (although not permanent). Housed in a clear tube which conveniently shows product usage, the applicator is of the soft doe-foot variety for easy application. Key ingredients include:
- SWT-7™ Complex
- Volulip™ and Maxilip™
- Hyaluronic Acid
- Mint & Ginger
Said to give results similar to that of Hyaluronic Acid lip injections, although I couldn’t say since I’ve never gone that route, the first thing felt upon application is a slight tingling effect, although the intensity will vary with each individual and bear in mind that this sensation doesn’t last very long. Instantly, my lips look smoother and almost “juicier”; within a few minutes — and without using callipers or other special measuring equipment — I actually noticed my lips looking fuller. The formula has a good viscosity to it, being neither too runny nor thick, and also serves to keep lips hydrated throughout the wearing and long after that.
Bonus: does not contain any parabens, sulphates, phthalate, mineral oils, colourants, artificial fragrances, animal-based or potentially irritation-causing ingredients. Not tested on animals.
I’m now on my second tube of this product and plan on never being without — it’s THAT amazing. Not only does it actually show results, but having used this consistently since the launch, I’ve noticed my lip lines appear more filled in and I’ve even managed to go through most of the Winter thus far without experiencing the usual dryness and flakes that always accompany the season. After cleansing and moisturizing, PlumpFX is also the last product I apply before going to bed and I swear I wake up with the softest lips ever. Also, I can’t get over how many compliments I’ve received when I wear it solo from people wanting to know what lipgloss shade I’m wearing.
To sum up: I am a huge fan and love everything about PlumpFX. The press kit states that you can wear this on its own or even layered over lipstick, but the effect it gives bare lips is so pretty, you’d be doing yourself a disservice by adding it to something — although it’s nice to know that you have that option. Bottom line, if you’re looking for a product that adds lushness and fullness to lips and have no intention of visiting a cosmetic surgeon in order to achieve this result, look no further: PlumpFX is the bomb.
Available exclusively at Jean Coutu and online
Media sample kindly provided, all opinions my own