I’m a big fan of loyalty programs and when you combine that with beauty, well….I’d call that a win. MAC recently introduced MAC Select, a 3-tiered reward program where basically the more you shop, the better the perks become. The levels are as follows:
- SEDUCED (first entry level achieved by joining)
- DEVOTED (Spend $200 or more in a calendar year on qualifying purchases)
- OBSESSED (Spend $650 or more in a calendar year on qualifying purchases)
Some of the benefits of joining include: exclusive members-only products (such as the So Select lipstick featured here today), complimentary samples at online checkout, complimentary makeup applications (DEVOTED & OBSESSED status only), expedited shipping, and much more. As if the brand’s Back-to MAC program wasn’t enough (where for every 6 MAC products you return, you can pick up either a qualifying lipstick, Lipglass or single eyeshadow), you can also now earn even more for every dollar spent — so much to love about this! And joining couldn’t be easier; simply sign up at the link I’ve posted below, and off you go! (for the record, I do NOT receive any compensation for this promotion)
MAC · So Select & Viva Glam Ariana Grande 2
Continuing the theme of giving back, MAC’s Viva Glam campaign which was created in 1994 to help raise awareness and fund research into HIV/AIDS, has now raised over $400 million dollars through the sale of VIVA GLAM Lipsticks and Lipglasses, with 100% of the sale price going towards the cause. Unreal, right?
Joining the ranks of so many high-profile celebrities before her, this is the second go for the cause featuring pop star Ariana Grande — with two totally wearable shades that are poised to become as wildly successful as the earlier versions (Ariane Grande II Lipglass not shown).
MAC · So Select & Gift Card
So Select Matte Lipstick, limited edition (CAN $21.00) | A dirty rose nude shade in a matte finish with a creamy feel upon application. This universally wearable colour provides full coverage from the first swipe and while the texture does have a slightly drier feel than I usually prefer, it surprisingly doesn’t leave lips feeling parched. So Select is one of the most flattering deep nude shades I’ve worn, with enough rose in the base to warm things up, and an equal amount of beige to keep it looking modern.
MAC · So Select Matte Lipstick
MAC · So Select Matte Lipstick swatch
Viva Glam Ariana Grande II Matte Lipstick, limited edition (CAN $21.00) | A sizzling cool-leaning yet hot fuchsia shade in a matte finish. Surprisingly for such an intensely vivid hue, I actually find it to be quite wearable and a great way to sport a pop of colour without going overboard. The texture is ultra-creamy and gliding (of the more buttery mattes, especially as compared to So Select) and totally effortless to apply. Wear time is unbelievable as well, without migrating into fine lines either — leaving a light stain behind once the majority of colour has worn off.
MAC · Viva Glam Ariana Grande II Matte Lipstick
MAC · Viva Glam Ariana Grande II Matte Lipstick swatch
As I said at the start, I’m a huge advocate for customer loyalty programs; you’re going to spend the money anyway, so why not get something back? And starting things off right is this stunning So Select lipstick, in a colour that reminds me of the whole Kylie Jenner nude lip craze, but attainable in a single swipe (no liner needed). Bright orchid is not a shade I’d normally reach for, but something about this Ariana Grande II lippie looks really amazing when paired with a simple graphic black liner – you basically don’t need any more than that and BOOM! Done! Plus you’re contributing to a wonderful cause, at that.
Available at MAC Boutiques & online (Viva Glam Ariana Grande 2 also at The Bay)
Press samples/All opinions my own