A favoured brand with the younger set and budding makeup artists, NYX has been steadily gaining traction even with die-hard luxury brand-philes such as myself, thanks in part to several good formulations and even better pricing. Having a good colour selection that caters to a broad selection of tastes doesn’t hurt the cause either — neither does the fact that all the latest trends are duly represented, and all without breaking the bank.
Duo Chromatic Illuminating Powder (CAN $13.00/each) | Featuring light catching pearls, these are finely milled face powders but which pack a mega glow — handle with care! Of course, if a high intensity gleam isn’t your thing, the way around that with these powders is to diffuse the application with a fan brush (and pick up just the tiniest amount), or do what the pros do: smudge it out with the same brush/sponge you used to apply your foundation with.
- Twilight Tint – cool icy blue
- Lavender Steel – lilac/lavender
- Crushed Bloom – soft apricot, neutral toned
- Snow Rose – glacial pink/white
- Synthetica – golden peach
Cosmic Metals Shadow Palette (CAN $10.00) | The 6 complimentary eyeshadows of this palette pack a punch, but are also surprisingly wearable — as long as you’re not laying them all on at the same time. Richly pigmented and with each displaying a smooth yet complex shimmer, they are also all easily blendable and last beautifully (over primer). Best part is how large each individual pan is, making it easy to use a variety of brushes for application. There is slight fallout, so make sure to tap off any excess first. BONUS: in a pinch, all hues can also work double-duty as highlighter as well.
Lid Lingerie Shadow Palette (CAN $10.00) | This palette contains 6 warm leaning matte shades which can be worn individually, blended, used as transition hues, or to add a sense of balance for your eye look, especially if combined with metals. There is some powdery kickback when swirling a brush across their surface, but which is easily solved by tapping any excess off prior to application. Extra points scored for good colour saturation and staying power, when worn over primer.
I don’t often extoll the virtues of mass-market brands, primarily because while their formulations have come a long way, they usually fall short of my expectations; not so with all the items featured here today. The highlighters all work amazingly well, with Snow Rose my absolute fave of the bunch. As to the Shadow Palettes, after getting over the ridiculous low price, I’ve been having fun with combining various shades of the two, although that doesn’t mean they’re anywhere near to replacing my higher-end faves, that’s for sure. But still …
Media samples kindly provided, all opinions my own