It would be simply amazing to jump into the mind of Kakuyasu Uchiide, Artistic Director for Shu Uemura, with his incredible ability of bringing such colour to life in the world of cosmetics. Teaming up with renown artist Oyama Enrico Isamu Letter, the Haute Street Collection is inspired by the allure found in the grittiness of street/graffiti art, forming the next chapter in Shu Uemura’s Vision of Beauty series.
Divided into two groups (Warm x Vibrant and Cool x Chic) these eye products have an irresistible Crayola-like attraction to them, made more adult (and by extension, more wearable) by their incredible formulations. The eyeshadow palettes with their arresting print on the cover, offer removable shades so you can customize them if desired, while the shades of the dual ended pencils can be combined to form unique new colours, thereby increasing their versatility.
Ffigurati #88 (2014) by Oyama Enrico Isamu Letter (credit)
Shu Uemura Vision of Beauty Vol. 2 | Haute Street (Eyes)
Shu Uemura Vision of Beauty Vol. 2 | Haute Street Eyeshadow Palettes
Shu Uemura Vision of Beauty Vol. 2 | Haute Street Eyeshadow Palettes)
Warm x Vibrant Palette, Limited Edition (CAN $90.00) | These six highly pigmented shades all fall under the warmer spectrum, with the dark brown serving to act as an anchor to the more vivid hues. The ultra finely-milled powders mean there’s very little kickback when swirling brushes through any of them, with little to no fallout as well. Worn over primer, the colours stay vibrant and true throughout the wearing.
Shu Uemura Vision of Beauty Vol. 2 | Warm x Vibrant Palette
Shu Uemura Vision of Beauty Vol. 2 | Warm x Vibrant Palette swatches (in sunlight)
Shu Uemura Vision of Beauty Vol. 2 | Warm x Vibrant Palette swatches (alternate light)
Cool x Chic Palette, Limited Edition (CAN $90.00) | The six shades of this palette may be more cool than warm, but can still be made to work on a broad range of skin tones. Once again, the darkest shade serves to ground the other colours and adds depth of tone, while the other matte of the group (the dusty lilac) becomes the perfect transition shade to the other four pearly shimmers.
Shu Uemura Vision of Beauty Vol. 2 | Cool x Chic Palette
Shu Uemura Vision of Beauty Vol. 2 | Cool x Chic Palette swatches (in sunlight)
Shu Uemura Vision of Beauty Vol. 2 | Cool x Chic Palette swatches (alternate light)
Shu Uemura Vision of Beauty Vol. 2 | Eye Color Pencils
Warm x Vibrant, Limited Edition (CAN $30.00) | A dual-ended pencil with hot pink on one end and lemon yellow on the other. The colours are ridiculously pigmented and creamy, enabling them to apply easily without any tugging along the skin. You do have a couple of minutes to blend them out, if desired, but after that they set in for the duration – or until removed.
Cool x Chic, Limited Edition (CAN $30.00) | A dual-ended pencil with lime green on on end and icy blue on the other. Another advantage to using these pencils in conjunction with their eyeshadow counterparts, is that you can apply them to the lid first (after primer) and blend them out, so that they can serve to both maintain & intensify any shadows layered on top.
Shu Uemura Vision of Beauty Vol. 2 | Eye Color Pencil swatches (in sunlight)
Shu Uemura Vision of Beauty Vol. 2 | Eye Color Pencil swatches (alternate light)
Shu Uemura Vision of Beauty Vol. 2 | Eye Color Pencil swatches (blended out)
Vivid colour – unless it’s red lipstick – is way outside my comfort zone and while I can admire it on others, it’s rare that you’ll see me sporting anything even remotely this ‘stimulating’. It was with major surprise then, that I found myself falling for both palettes – it could be that the amazing quality of the shadows had something to do with that, but I love how easy it is to still stay within the confines of my tastes but with the bonus option of unique pops of colour to liven things up. The pencils were another matter and while I won’t be sporting them solo anytime soon, I enjoy using them as ‘boosters’ under other shadows. I suspect, however, that someone ∗cough cough∗ younger and whose tastes run to the more eclectic, will probably have a field day playing with all of these … makes me want to pull out a colouring book.
The Shu Uemura Haute Street Collection (limited edition) is available at select Hudson’s Bay, thebay.com, Sephora & sephora.com locations across Canada. Find more information via www.shuuemura.ca
Press samples kindly provided for my unbiased consideration
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