Urban Decay · Naked Reloaded

I clearly remember the day I got my hands on Urban Decay’s original Naked palette: I was vacationing in Florida where I picked it up from Sephora on the day it launched (I also used my elbows to to great advantage, fighting the crowds). This simple yet totally novel concept of an eyeshadow palette filled with neutrals went on to spawn an entire Naked empire (all of which I apparently own) and even though I don’t reach for that palette as often anymore, I was still sad to learn it was being discontinued. I should have known that Urban Decay wouldn’t let a good thing die out: think of Naked Reloaded as a fresh, new & modern reboot of the original … and I must admit, an excellent successor to the legacy.

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Naked Reloaded (CAN $55.00) | In contrast to the original with its flocked cardboard case, along with all the rest that came in rigid metallic casings which had considerable weight & size, Naked Reloaded is like a breath of Spring air; the exterior is padded fabric over sturdy cardboard (in homage to the original, perhaps?) and bears an orchid pattern done in earthy hues. It’s slim profile also helps it stand out from the rest — thus making this palette less bulky and way more travel-friendly.

Consisting of 11 brand new hues and the return of 1 cult-fave, the four outer shades on either end feature larger pans; when you think about it, how much more sense does it make to have MORE of the colours you will definitely use the most of? Genius — thank you, Urban Decay. All in all, there are 6 mattes with the other 6 divided between smooth metallics and a few with hits of fine glitter, all peachy-leaning and in my honest opinion, significantly more flattering on a broader range of skin tones than any iteration that has come before. Regarding colour saturation, the mattes and metallics all deliver beautifully and blend smoothly as well. The 2 shades with micro shimmer (Angel Fire & Reputation) are softer in nature — so go in carefully to avoid any pan damage, while Dreamweaver is softer still, but its gorgeous complex nature makes up for that. Another option is to apply any of these 3 shades with a dampened brush; this way you not only limit any fall down, but really boost their brilliance.

  • Bribe – warm ivory matte
  • Barely Baked – soft gold metallic
  • Angel Fire – pale rose-gold with iridescent micro shimmer
  • Retro – bright peach matte
  • Reputation – deep rose-gold with iridescent micro shimmer
  • Burn – copper burgundy metallic
  • End Game – chocolate brown matte
  • Dreamweaver – cool brown with iridescent 3D sparkle
  • Distilled – bronze metallic
  • Bucked – warm brown matte
  • Boundaries – warm terracotta matte
  • Blur – light nude matte

The only swatch comparison I opted to make is between Naked Reloaded and the original seeing as how that’s the one it’s basically replacing. Visually, you can see immediately that they’re quite different, and the swatches below substantiate that as well. Where the original seems to run between light & dark, warm & cool, I find that Reloaded is more cohesive in terms of shade range.

Of course, I had to pull out all the ‘Nakeds‘ to see how they compare to each other and even without actually swatching them, it’s easy to see that there’s really very little overlap shade-wise among them.

Then there are the more colourful ‘Nakeds‘ which with the exception of Naked Heat, don’t really have that much in common with Reloaded, but are wonderful examples of how even a more vivid hue can have neutral-ish properties.

But wait! There’s more (lol) — over the years Urban Decay has released a few ‘in-between Nakeds‘, and just by looking at them, Petite Heat and Ultimate Basics both have some similar hues … but no duplicates.

As someone who tends to have oily lids, primer is an absolute must for me and Urban Decay’s Eyeshadow Primer Potion was one I relied for years … until it stopped working on me for some strange reason. Since then, I believe the formula has been tweaked, so I’ll be giving it a try once again & keep my fingers crossed.

It’s easy to get lost in a sea of makeup, especially if you’re me and have a veritable mountain of palettes to choose from. That said, I’ve always found it easy to reach for one of Urban Decay’s Naked palettes — mainly for the convenience of having 12 themed shades housed in one place, but also because the formula is tried & true. With regards to Naked Reloaded, I have to say that it may not spark the frenzy of the original — yet — but it will. Oh, and I’m fairly certain it’ll be the one I reach for the most now.

Available February 18 at urbandecay.ca & freestanding Urban Decay stores, Sephora online March 4 & in-store March 7, Shopper’s Drug Mart online Mar 4 & in-store March 7

Kindly provided by Urban Decay for my unbiased consideration

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