Guerlain · New Rouge G 2024

 

Guerlain has revamped their iconic Rouge G lipstick and customizable cases, along with launching new coordinating lip pencils, and the brand was kind enough to send a few pieces along for me to try. Everything is obviously gorgeous, but will they perform?

 

 

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Rouge G Lipstick (CAN $52.00/each) | Guerlain has gone back to the drawing board and retooled what was already a phenomenal product, yet the brand somehow found a way to make it even better. The new Rouge G lipstick (available in a range of satin and/or velvet finishes) has been reinvented in an ultra-care version that is still highly pigmented and long-wearing, but now has a formula that is up to 89% skincare based. Exclusively developed with natural origin waxes, the formula also now includes a lily oleo extract with smoothing and regenerating properties to provide constant comfort throughout wear. The Velvet bullets also have a fine crosshatch pattern on them for an extra visual kick. The texture is buttery and glides effortlessly along the lips, providing full coverage by the first swipe. The satin finish has a beautiful sheen to it, while the velvet finish has a lush richness to it. Also refillable, it should be noted that these lipsticks have been resized to fit the new cases, which means you will not be able to fit these bullets on cases previously available.

  • 03 Le Nude Intense Satin – nude pink with a pale brown undertone
  • 510 Le Rouge Vibrant Satin – true red with neutral undertones
  • 214 Le Rouge Kiss Velvet – fiery red, velvety finish

 

Rouge G Customizable Lipstick Case (CAN $48.00/each) | Reinvented to fit the accompanying Rouge G Lipsticks, the brand’s iconic flip-up double mirrored case is now gold toned (previously all metal was silver hued), and slightly reduced in size; by removing 19% of its weight in the manufacturing process, Guerlain has succeeded in reducing CO2 emissions by 30%, further proof of the brand’s ecological commitment. Available in 9 stay in line patterns (currently there is also an Emilio Pucci limited edition version), they are divided into 3 groups: The Timeless: Le Croco (shown), Le Nude, and Le Camel, The Ornaments: Le Strassé (shown), L’Art Deco, and Le Marbre, and The Patterns: Le Fauve (shown), Les Studs, and L’Écaille. Each collectible-worthy case is like a miniature work of art, but their functionality is also something I really appreciate in their design.

Select boutiques also offer an engraving service, further adding to the customizable aspect of each case.

Le Croco (The Timeless) – a stunning red raised crocodile motif

Le Strassé (The Ornaments) – an exquisite case covered in jewel-like rhinestones

Le Fauve (The Patterns) – a beautiful faux-leopard print (so well crafted that it looks real)

A side by side comparison of the two cases, with the original on the left. Apart from the change in metal coloration, the new cases are visibly slightly shorter and narrower. Other than that, they function exactly the same.

A side by side comparison of the lipsticks, with the new Rouge G version shown on the left,  showing their size differences, although the amount of actual product remains the same.

 

Contour G Lip Pencil (CAN $43.00/each) | Available in 6 shades, each pencil also comes with it’s own sharpener. The formula is highly pigmented, long lasting and said to be transfer proof, containing castor oil and botanical squalane for comfort throughout wear. The texture glides easily along the lips without tugging the skin, and once in place it does a great job of prevent your lipstick from bleeding.

  • 01 Le Bois de Rose – rosy nude
  • 06 Le Burgundy – deep burgundy

 

Even though I don’t wear lipstick on a day to day basis, when I do, I want a formula that will feel as good as it looks; Guerlain delivers beautifully on all counts. Add to that the stunning case which houses the lipstick, and you’re looking at a match made in beauty heaven. Bottom line? The new Rouge G (lipsticks, cases and liners) are definitely worth your time to check out.

Available online and Guerlain Boutiques

 

 

 

Kindly provided by Guerlain for my unbiased consideration

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