MAC · Instacurl Lash Mascara

When it comes to mascara, there’s always room for innovation — from the formula, the brush, and even the tube shape. Instacurl Lash, the latest to come from beauty powerhouse MAC, has nailed it on all counts … and all this before you even try it on. Did I mention that the brush head is adjustable?

Instacurl Lash Mascara (CAN $28.00) | A rich black hue in an ophthalmologist tested formula that is said to be clump, smudge, and flake-free and while not waterproof, it is sweat and humidity-resistant. But first things first: the tube. Looking suspiciously dagger-like (or a sabre-tooth tiger fang, maybe?), once the brush is removed from the tube, the top (yellow) part can then be rotated to adjust the angle of the brush (see the diagram below). Pretty cool, no?

Far from being gimmicky, this feature is actually rather brilliant, as you can then ‘form’ the brush to fit your unique eye shape. Since eyelids are not universally the same, having a brush that adjusts makes perfect sense and enables the user to effortlessly reach all lashes. After having tested Instacurl for several weeks now, and despite the initial learning curve (LOL) in using this feature, I’m a fan. And while this may not be the most volumizing mascara I’ve ever tried, I absolutely love the length and definition it provides, along with the fact that it stays intact throughout the wearing. Bonus points scored for being easily removed at the end of the day, without needing to use excessive force for the job either.

You’d think that with the plethora of new mascara launches, it would be near impossible to come up with something original, yet somehow MAC has managed to do just that with Instacurl. Putting aside the conversation piece that is the outer casing (fill in the blank: it looks exactly like a _____), it’s the excellent formula which speaks for itself and for mascara-fiends like me, that fact alone makes it definitely worth checking out. Just keep the sniggering to a minimum.

Available at The Bay and MAC counters