Originally launched in 2011 as a bridge between a matte & luminous finish, Rouge Allure Velvet has been reinvented in 2023 with twenty shades encompassing the red spectrum. In fact, the colour red has great significance for the House, as this was the shade Gabrielle Chanel believed expressed the true power of a woman. Personally, nothing says “I’m owning it” quite as effectively as a red lipstick, wouldn’t you agree?