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Filed In: Maybelline
Maybelline Color Elixir
What do you get when you cross a lipstick with a gloss and then throw in a balm? The answer is Maybelline’s new Color Elixir – 20 shades of luscious glossy colour for your lips, 8 of which I’ll be showing you here today. I first got the chance to preview this range during Toronto’s Spring 2014 World MasterCard Fashion Week (posted here), where 2 shades seemed to be in heavy rotation for several of the shows (Nude Illusion and Signature Scarlet) – and just like that, I fell hard for these little jewels.
Maybelline Color Elixir first previewed at WMCFW

Maybelline – Color Elixir
Maybelline – Color Elixir
Maybelline – Color Elixir
Color Elixir (CAN $10.99) – Lip products said to have the colour saturation of a lipstick, the high shine brilliance of a gloss and the moisturizing feel of a balm. The acrylic rectangular container fits comfortably in the palm of your hand and houses what at first glance appears to be a lipstick bullet – but that’s only the inner form which holds the contents (a unique & really cool effect, actually). The wand is not excessively long (a plus) and the sponge-y angled spade-shaped head makes for an effortless application – picking up a generous amount of product with each pass while giving you the option of using the tip for more precision, or the wider section for a broader sweep. There’s a lovely crème brulée scent and a slight perfumey taste (neither of which lingers too long), and lasting power will vary with the shade selected, although expect to get at least 2 1/2 hours minimum.
In general, the lighter the shade colour, the less pigmented the shade appears, but the gloss factor still remains quite high with each. The sensation of the application is also quite unique – almost buttery feeling and the colour glides very easily across the lips, although to say that each shade is highly pigmented wouldn’t exactly be accurate. The shine is super mirror-like and seems to last quite well throughout the wearing and they are definitely not as sticky as some glosses can be prone to. One thing is for sure, your lips will be left feeling intensely hydrated and baby-bottom soft – with some of the darker shades even leaving behind a light veil of colour.
Nude Illusion – (my weakness!) a nude hue that is definitely warm leaning and incredibly well balanced for a neutral shade, with a surprisingly high amount of pigment for a colour this light.
Caramel Infused – a neutral flesh toned pink hue with hints of peach to warm it up, although the colour seems to come off as more rose than what’s seen in the tube – super pretty, though.
Blush Essence – slightly sheer light pink hue loaded with silvery micro shimmer which adds a nice depth, although this was one of the least pigmented shades.
Breathtaking Apricot – a warm pink hue with some coral hints to liven it up and some scattered silvery micro shimmer throughout, but there’s a slight tendency of this shade pooling in lip lines – made less apparent once the gloss starts to fade.
Fuchsia Flourish – a hot pink hue that offers a decent amount of colour and fairly even pigment distribution, with a good lasting power and colour depositing properties.
Raspberry Rhapsody – a pure berry hue with sparse silver & pink micro shimmer that is surprisingly nowhere near as pigmented on the lips as what’s seen in the tube – but a highly flattering shade just the same.
Signature Scarlet – an absolutely PERFECT red hue, with incredible colour saturation, über-glossy and mega staying power. LOVE ♥
Caviar Couture – a deep vampy burgundy hue with silver & magenta micro-shimmer. The problem child of the bunch, getting this shade to apply solidly from the tube is not easy, as it has a tendency to gather in lip lines. Best if layered over a matching pencil or lipstick for more adhesion – works beautifully then, thankfully, as it’s a total stunner.
left: view of the angled wand, right: view of lips after wearing Caviar Couture – lightly stained & super hydrated/plumped
swatches of all shades shown in direct sunlight
swatches of all shades shown in natural light
Even though lipsticks have been undergoing a recent revival, there’s no denying the ease of use that a gloss offers – in most cases, you don’t even need a mirror for application. What I absolutely love about these Color Elixirs is how velvety smoothly they feel on and the well moisturized sensation on the lips they leave behind – and even though not all shades delivered on colour pigmentation, the ones that did (Nude Illusion & Signature Scarlet, I’m looking at you) blew me away. Hint: I’m thinking that a few Color Elixirs will make perfect stocking stuffers …
Available now (and part of the permanent range – yay!), find more information of Maybelline products via: website/twitter/facebook
*Disclosure: product samples provided by the company/PR for my unbiased consideration
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Maybelline New York – Baby Lips Electro Moisturizing Lip Balm
It feels like I’ve been on the hunt for a truly effective lip balm far longer than I probably should; I mean, how difficult can it be to find a product that moisturizes your lips? Very, very difficult, as it turns out. Then there’s the plethora of options available; little pots are cute, but sticking one’s fingers in a product is not always the most hygienic way to go. The squeeze tube variety usually winds up getting goopy in & around the cap. Spending top dollar for a high end brand just goes against my grain ($55.00 for a La Mer version – seriously?). Then there’s the medicated and/or scented and/or flavoured varieties … see what I mean? Do lip balms really need to be THAT complicated?
(*Note to self: I must get my daughter to write me a guest post on this subject because seriously, she IS the lip balm whisperer. For real)
The Maybelline New York range of Baby Lips® lip balms have become a huge hit with consumers, and with good reason. Portable and the cutest packaging around – that’s just for starters. The fact that these deliver on their promises, is another. The six new Baby Lips® Electro™ shades have all the nourishing properties of the original balms, with an added splash of sheer neon colour to the formula for lightly tinted yet fully hydrated lips. Don’t let the retina-searing colours fool you – these are all totally wearable hues, and will leave your lips feeling, well … baby soft.
Maybelline New York – Baby Lips® Electro™ – how delicious is this makeup bag?!
Maybelline New York – Baby Lips® Electro™
Maybelline New York – Baby Lips® Electro™
Maybelline New York – Baby Lips® Electro™
Maybelline New York – Baby Lips® Electro™
#70 Pink Shock – A hot pink hue with slight violet undertones. Ever have a pink Popsicle? THAT’s what this shade not only looks like, but smells like as well, upon initial application. Visible & buildable colour, although not opaque.
Maybelline New York – Baby Lips® Electro™ #70 Pink Shock
Maybelline New York – Baby Lips® Electro™ #70 Pink Shock
#75 Fierce N Tangy – A transparent hue with a barely-there lemony tint, bearing a lemon curd scent: tangy and buttery sweet at the same time. Along with Minty Sheer, it’s one of the sheerest of the 6 in terms of colour.
Maybelline New York – Baby Lips® Electro™ #75 Fierce N Tangy
Maybelline New York – Baby Lips® Electro™ #75 Fierce N Tangy
#80 Berry Bomb – a violet hue with a mauve/rose cast, totally reminiscent of yet another Popsicle flavour: grape/purple. NOTE: I was able to layer this shade to make it even more intense, and while you definitely see colour, it stays on the sheer side and never opaque.
Maybelline New York – Baby Lips® Electro™ #80 Berry Bomb
Maybelline New York – Baby Lips® Electro™ #80 Berry Bomb
#85 Oh! Orange! – coral leaning with a tangerine scent. Not as pigmented as the pinks/purple, yet not as transparent as the yellows – this falls somewhere in between, lending a buildable warm peachy hue to the lips.
Maybelline New York – Baby Lips® Electro™ #85 Oh! Orange!
Maybelline New York – Baby Lips® Electro™ #85 Oh! Orange!
#90 Minty Sheer – transparent with hints of a lime tint, bearing a light spearmint scent. Of the 6, this shade worried me the most, but it actually looks quite natural on and very complimentary to anyone with yellow/green undertones in their skin.
Maybelline New York – Baby Lips® Electro™ #90 Minty Sheer
Maybelline New York – Baby Lips® Electro™ #90 Minty Sheer
#95 Strike A Rose – soft warm rose with a peachy undertone – hints of a cotton-candy scent. I was surprised by how visible the pigmentation is on this … AND how flattering. It’s feminine, yet not too fi-fi looking, and will suit all skin tones.
Maybelline New York – Baby Lips® Electro™ #95 Strike A Rose
Maybelline New York – Baby Lips® Electro™ #95 Strike A Rose
Here’s the thing; I approached these balms with hesitation, thinking they were just another gimmicky product, but damn! They work – they actually really do work! Not sticky or waxy-feeling, these literally glide across your lips and even long after the balm has worn off, you’re still left with soft lips. The brand claims up to 8-hours of hydration, and while I can’t say for sure that that figure is accurate (I forgot to wait for a full 8-hours before reapplying, so I kind of messed up my testing) I can say that after a full day of wearing, my lips felt incredibly soft by evening, and even some minor peeling issues I had pre-Baby Lips®, seemed to disappear afterwards. Bottom line: everyone should have at least 1 tube of these somewhere within reach. Might be too early to make the claim, but definitely in the running towards attaining Holy Grail status.
Maybelline New York Baby Lips® Electro™ Moisturizing Lips Balms are available in store now. For more information, follow via the website, twitter or facebook.
*Disclosure: Product samples provided by the company/PR for my unbiased consideration
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Maybelline New York – Fit Me! Shine-Free Foundation
If your face is your canvas, then it stands to reason that the same rules that apply in art should be in effect here as well: proper preparation is key. With the vast choice of primers, foundations, and powders that are available to the consumer today, knowing what product to use can be a little daunting, not to mention time-consuming. That’s where the Maybelline New York Fit Me! Shine-Free™ Foundation can help – an all-in-one foundation & mattifier in one travel friendly format.
Maybelline New York Fit Me! Shine-Free™ Foundation
Maybelline New York – Fit Me! Shine-Free™ Foundation
Maybelline New York – Fit Me! Shine-Free™ Foundation
Maybelline New York Fit Me! Shine-Free™ Foundation (CAD $10.99 9 g/0.32 oz) – available in 12 basically odourless shades, from a pale ivory to a warm chocolatey hue, these foundation sticks come in a unique gel formula that apply creamy and wind down to a powdery finish, featuring an anti-shine core at the center that is supposed to help dissolve excess oils, perfect for those with oily and combination skin types. With their convenient palm-sized black plastic case and transparent cap (with the shade number clearly marked both on the cap surface & the bottom of each tube), they come in a retractible twist-up format, great for both hygiene and portability. The unique gel-formula means that you can apply these as a sheer wash of colour (a damp blending sponge can thin the shade out even more), or you can definitely layer them for a more medium-full coverage but not at the opaque level.
My findings: I have combination skin, and my criteria when shopping for foundation are that A) the colour matches (duh!) and that B) it must also have oil-absorbing properties, without making my skin look chalky and/or cake-y. My usual routine is to apply a face primer first, especially along the T-zone and forehead, but for the sake of experimentation I opted to try these foundations without.
After swatching them all to find my match, and taking into account that I’m still sporting a tan from my vacation, I realized that I would need 2 colours – possibly blended together – for a seamless look, and to that end, the shades that worked for me were a combination of #220 Natural Beige and #340 Cappuccino. The first thing I noticed was how utterly creamy they felt going on – gliding in a feather-light manner, making them super easy to blend out, whether using fingers or a brush. I began by applying #220 along my forehead, cheeks, bridge of the nose and chin, then used a paddle foundation brush to spread the shade evenly (fingers work great as well, although I did find the brush more effective). I then went in with #340 in key areas of my face: hollows of cheeks, forehead and lightly down the bridge of my nose and chin, and blended that in with the brush as well. The result was a seamless match – my still lightly-tanned skin, but more flawless and even appearing.
While I have yet to find a foundation that stays 100% matte on me throughout its wearing, I was pleasantly surprised by how effectively these foundations kept any oiliness at bay – going easily 7 hours before I noticed hints of a shine, and still holding on at the 9-hour mark. With a finish that is a cross between matte and satin (definitely not glowy or dewy, nor powdery dry), my skin looked healthy and even-toned and I was able to blend them with ease. Another plus is how portable they are – something that can come in handy if you’re travelling (as I recently did) and don’t wish to lug along heavy (and sometimes messy) bottles of foundation. I definitely will be trying these with a primer under as well, in order to see if that can extend their oil-reduction properties even longer, but in general, I must say that I was quite impressed by how well these worked. You’d think that with just the 12 shades available, that the range is limiting, but all the key hues are well represented: pink tones for fair skin, beige and yellow tones for medium skin, and russet/brown tones for darker skin, plus at their wallet-friendly price points, you can always pick up 2 foundations to mix together for a customized shade.
Maybelline New York – Fit Me! Shine-Free™ Foundation (swatched on unprimed skin)
Maybelline New York – Fit Me! Shine-Free™ Foundation 100’s series: #110 Porcelain, #115 Ivory, #120 Classic Ivory
Maybelline New York – Fit Me! Shine-Free™ Foundation 100’s series: #110, #115 & #120 swatched heavily (top), spread out (left), and blended (right)
Maybelline New York – Fit Me! Shine-Free™ Foundation 200’s series: #220 Natural Beige & #240 Golden Beige
Maybelline New York – Fit Me! Shine-Free™ Foundation 200’s series: #220 & #240 swatched heavily (top), spread out (left), and blended (right)
Maybelline New York – Fit Me! Shine-Free™ Foundation 300’s series: #310 Sun Beige, #340 Cappuccino, #355 Coconut
Maybelline New York – Fit Me! Shine-Free™ Foundation 300’s series: #310, #340 & #355 swatched heavily (top), spread out (left), and blended (right)
I really like these foundations and while I did receive a healthy number of shades to try out, I’m curious to see if my selection will still work on me when my tan fades, or if I’ll need to look at a couple of other options – either way, I can always try blending the ones I do have, or pick up a couple of new shades if need be (thank God for budget-friendly prices). I didn’t notice the “oil-dissolving” powers of the anti-shine core, although I did feel they did a great job of keeping my face relatively oil-free for most of their wearing. I’m hesitant to say if these will work as effectively on those with drier skins, although the way they glide so effortlessly might be worth looking into, without fear that this formula could emphasize any dry patches.
Available at pharmacies and mass market retailers across Canada, you can get more information via twitter/facebook or the Maybelline New York website.
*Disclosure: Product samples provided by the company/PR for my unbiased consideration


































































