Illamasqua – ‘Freak’ new fragrance launch!

*Birthday Giveaway Week 4 (sponsored by Illamasqua) – full details found here!

Illamasqua’s first fragrance, birthed from the darkling, fathomless night along with the very essence of illicit and forbidden flowers, is finally here. ‘Freak’, a heady and intense combination of the natural and utterly unimaginable, launches on Illamasqua’s website today, and will no doubt meld seamlessly with the heart and soul of this brand, known for taking trends and completely re-inventing them.

This unique bottle stands out on so many levels, it’s difficult to choose just one of its beautiful features. From the deeply mysterious aubergine glass, to the slanted tilt of the shape, and finally the strangely hypnotic silver snail crawling along the side, this is a item worthy of being displayed and almost lovingly fondled, before immersing your senses within its exotic sensations. According to the company:

“Top Notes: Black Davana, Opium Flower and Belladonna – bewitch the senses into uncontrollable lust and passion

Heart Notes: Poison Hemlock, Datura and Queen of the Night Blossom – caress and kiss

Base Notes: Aromas of Frankincense, Oud and Myrrh – addictively mesmerizes and captures the senses

The rich and daringly provocative opening notes of Black Davana cast a magical spell of desire across the senses, to celebrate all the night. The compelling Burnt Orange Bloom base is highly prized the world over for its ability to enhance the wearer’s natural perfume. The subtle mustiness of Poison Hemlock, haunts the background tone of ‘Freak’, adding alluring depths of mystery.

Datura, the Moonflower, has an intoxicating scent that has long been used as a heady aphrodisiac. The Exquisitely rare Queen of the Night blooms fleetingly for a single night each year, and completes this daringly provocative concoction with its warm, soft floral scent touched with sweetness.”

The following short video clip is a visual feast of the inspiration behind this boldly provocative new scent…indulge your senses!

Final thoughts: I have never been a dainty, flowery kind of girl; give me exotic, mysterious, seductive, and musky, and I am captivated. Illamasqua has taken an unconventional mix of flowers, and has concocted a lush, intriguing garden of midnight allure, a place I intend to visit and savour with my nose, as well as eyes and touch. ‘Freak’ comes in a 75 ml/2.54 fl. oz Eau de Parfum size, for £59 and is available now through Illamasqua. What kind of “freak” are you?

“Freak is you, Freak is me, Freak is her, Freak is he, Freak is who you are and want to be, Freak’s the door, Freak’s the key, Freak is out, Freak is free. The Freak’s will inherit the earth” – Alex Box, Illamasqua’s Creative Director