L’Oréal Paris | Collection Exclusive Pure Reds by Colour Riche

L’Oréal Paris has recently launched six new limited edition lipsticks and coordinating nail lacquers, the Collection Exclusive Pure Reds by Colour Riche. Varying in tone and finishes – from vibrant to sultry, creamy to shimmery, these nail polish shades (CAN $3.99) may be part of a capsule collection, but manage to represent the red spectrum rather well … and will in all likelihood sell out at the same hyper-speed as its predecessors, the Collection Privée Exclusive Nudes (see previews reviews here, here and here).

PS: a belated Merry Christmas to all!

L’Oréal Paris | Collection Exclusive Pure Reds

Doutzen’s Pure Red | A tomato red crème hue in an amazing (albeit thinner-flowing than the rest swatched here) formula, bearing an excellent flow & density, applying in a self-levelling way, and leaving behind a high gloss finish. Bonus: non-staining upon removal. Coats applied: 2, plus top coat

JLo’s Pure Red | A rich ruby hue with an ultra fine magenta shimmer in yet another amazing formula: perfect saturation of colour, density and flow. The shimmer is not as visible to the naked eye when seen indoors/deeper light, but sunlight and/or direct light really makes it come alive – almost appearing as though it’s simmering at the surface level of the nails. Just gorgeous. At turns sexy, playful, vampy, and sophisticated, the best part is that it’s non-staining upon removal as well. Coats applied: 2, plus top coat

Eva’s Pure Red | A warm-leaning brick red hue bearing ultra fine magenta/fuchsia shimmer that may be subtle, but comes alive when seen in direct light/sunlight. Falling in a self-levelling way and finishing with a high gloss, the formula here feels thicker than the rest, but is still non-staining upon removal. Coats applied: 2, plus top coat

Freida’s Pure Red | A cool-leaning intense garnet hue (blue based) with and ultra fine magenta shimmer in the base that is not only the most visible of the six – regardless of the light you view it in – but that manages to leave behind the most unique moiré effect upon the nails (it’s actually quite mesmerizing). There’s a slight level of staining here, but that’s easily remedied by doubling up on your base coat first. Coats applied: 2, plus top coat

Blake’s Pure Red | (kind of a stretch calling this red, but I’ll let it go …) The only other crème hue of this collection, this is more of a deeply luxurious eggplant hue that defines perfection: full opacity with just one coat, excellent flow & density, self-levelling, über-glossy at the finish, and totally non-staining upon removal. As far as darker shades go, it doesn’t get better – or easier – than this. Coats applied: 2, plus top coat

Laetitia’s Pure Red | A stunning & vampy deep berry hue with ultra fine magenta/silver shimmer in the base, that will suit both cool and warm skin tones equally. I feel like I’m repeating myself, but once again the formula here is as stellar as the rest; this blackened red hue almost applies itself (not really, but it’s THAT easy) and has the advantage of being non-staining upon removal. Coats applied: 2, plus top coat

In my opinion, nothing makes a statement – and draws attention to – one’s nails, quite like red (apparently men are most attracted to red on a woman’s nails; just thought I’d throw that in. No particular reason why). I’ve been seeing the trend moving towards this timeless colour for some time now, and it appears every brand from every price point has gotten the same memo, if the plethora of reds being released is anything to judge by. What makes these Collection Exclusive Pure Reds stand out for me, starts with their wallet-friendly prices, their smaller size (seriously: who ever finishes a full-sized bottle anyway?), and the fact that even though there are only six colours to choose from, you can still find a red to suit your skin tone. Plus, they’re all damn sexy.

Available now for a limited time, find more information by visiting www.lorealparis.ca