Benefit | The Hoola Collection | ommorphia beauty bar

Benefit’s Hoola family is growing and the brand’s cult-fave bronzing magic won’t be limited to just your face anymore. With the upcoming launch of Dew the Hoola, Hoola Zero Tan Lines and a new Bronzing & Contouring Brush, you can now faux your glow all over. And if you happen to live in a climate where winter is just being its miserable self (as in the view outside my window this very minute), then the timing of these beach-infused lovelies couldn’t be better.

Benefit | The Hoola Collection

Benefit | The Hoola Collection swatches

Hoola Bronzing & Contouring Brush (CAN $31.00) | This gorgeous beauty brush comes with a large head of graduated teal-coloured tapered bristles and a weighted golden handle that artfully mimics bamboo. The bristles are incredibly soft and feel so velvety along the skin, helping you to apply your bronzer seamlessly. The soft point of the head can also be used for contouring – especially under the cheekbone area and along the jawline, but it will be much too large for any fine/precision work. The handle has a good heft to it as well, offering excellent control without being too heavy in your hand.

Benefit | Hoola Bronzing & Contouring Brush

Hoola Bronzing Powder (CAN $36.00) | A universally flattering unscented bronzer shade in a matte finish. A staple in most makeup artists beauty kits (as well as found in countless makeup bags around the world), the finish of this bronzer does not give a flat appearance to the skin, but instead leaves behind a believable light sheen. Can be dusted along the high points of the face to mimic where the sun would naturally hit, or even used effectively as a contouring product.

Benefit | Hoola Bronzing Powder

Benefit | Hoola Bronzing Powder swatches

Dew The Hoola Soft-Matte Liquid Bronzer (CAN $36) | A liquid bronzer in a lightweight citrus-scented formula that comes in one universal shade, and which can be applied to either bare skin or over foundation. Buildable for more intensity if desired, the soft-matte finish doesn’t contain any shimmery particles but will instead provide your skin with a totally believable and natural-looking summery glow. The pump dispenser helps to keep the product’s integrity intact and sanitary, and you have enough control of what comes out that there’s no waste to worry about.

I confess to being a little thrown by the colour; that initial pumpkin orange hue that emerges from the dispenser, sheers out effortlessly and fuses beautifully along the skin – much to my relief!

Benefit | Dew The Hoola Soft-Matte Liquid Bronzer

Benefit | Dew The Hoola Soft-Matte Liquid Bronzer swatches

Hoola Zero Tan Lines Allover Body Bronzer (CAN $39.00) | Since Hoola has nailed the faux-glow factor for the face, it seems only logical that the body would be next. Taking things to the next level, this citrusy-scented body bronzer with its jelly-like formula comes with an applicator housed in the outer cap. The dense yet soft flexible sponge allows for an effortless application of the product along the skin (but unless you’re a contortionist, I suggest getting someone to assist with your back) and also has the added bonus of helping to keep your hands clean. Dry time is quite quick, but I still suggest waiting about 20 minutes before wearing anything light-coloured to avoid any potential transfer. Staying power is said to be about 12 hours, not including showering.

Benefit | Hoola Zero Tan Lines Allover Body Bronzer

Benefit | Hoola Zero Tan Lines Allover Body Bronzer (applicator)

Benefit | Hoola Zero Tan Lines Allover Body Bronzer swatches

Do The Hoola Beyond Bronze Kit (CAN $44.00) | Another option for Hoola fans, is this Sephora-exclusive kit that first previewed Dew the Hoola and also includes a mini of the Hoola Ultra Plush Lip Gloss – you know, just to keep the theme going. This über-shiny sheer gloss has very fine gold, bronze, and pink shimmer in it for a little zing of sparkle (but no gritty feeling), and allows lips to feel hydrated throughout the wearing. Longevity is about 2.5 hours (excluding drinking and/or eating), which is to be expected for an untinted lip product (but your lips feel really moisturized even after it’s faded away).

Bonus: this kit also includes an insert with some tips & tricks, as well as detailed illustrations for convenience. Benefit really does think of everything, don’t they?

Benefit | Do The Hoola Beyond Bronze Kit

Benefit | Do The Hoola Beyond Bronze Kit, tips & tricks insert

Benefit | Hoola Ultra Plush Lip Gloss swatches

When Benefit launched their Hoola bronzer 13 years ago, it became an instant hit and has stayed at the top of the game ever since, gaining new devotees every day. The latest versions bring different bronzing options to the table and everything has been designed to work cohesively together, or worn individually – the choice is yours. As someone who is somewhat obsessed with makeup brushes, I confess to being ridiculously attracted to the Bronzing & Contouring Brush – and not only because of how beautifully it applies product and its plush feel. I mean, just look at it; how can anyone possibly resist those teal bristles?

Please note that Hoola Bronzing Powder and Dew The Hoola are available now, while Hoola Zero Tan Lines and the Bronzing & Contouring Brush will launch on February 26th. The Do The Hoola Beyond Bronze Kit is a Sephora Exclusive.

Benefit products are available through Benefit Boutiques, Sephora, and select Shopper’s Drug Mart/Pharmaprix stores across Canada. Find more information via www.benefitcosmetics.com