How do you celebrate a milestone? If you’re Essie, you do it with a glorious and uplifting happy yellow shade, give it a naughty name, then dress up the cap for good measure. Introducing … drumroll … Essie’s 1000th shade (1000 – how crazy is that?), Aim to Misbehave, limited edition and launching May 31 at all Essie retailers.
I don’t own a lot of yellow shades, and off the top of my head I believe I have only one other Essie yellow, although it doesn’t come anywhere near the flecktastic glory of Aim to Misbehave. Created with Essie’s new ‘pearl technology’, this shade is an celebratory mix of sunshine & egg-yolk yellow that’s then crossed with ultra-bright gold — with a ton of incredibly fine pearly shimmer added for depth and just plain old FUN. It even has a happy, confetti-dotted cap (cute, am I right?). In other words, this little lovely has everything right going for it:
- stellar formula: self-levelling application, excellent opacity, flow & coverage
- non-streaky, non-patchy
- unique and complex colour
- ultra fine shimmer that lays down smoothly upon the nail
- non-staining upon removal
All swatches: 2 coats + top coat
Essie | Aim to Misbehave, 1000th Shade Celebration
Essie | Aim to Misbehave, 1000th Shade Celebration (cap detail)
Essie | Aim to Misbehave, 1000th Shade Celebration
Essie | Aim to Misbehave, 1000th Shade Celebration
Essie | Aim to Misbehave, 1000th Shade Celebration
Essie | Aim to Misbehave, 1000th Shade Celebration
I have to hand it to Essie; they sure now how to get the party started and while yellow (whether it’s nail polish, makeup, or even clothing) is not something I wear all that often (as in basically never), once I applied Aim to Misbehave I literally did not want to take it off. Know why? It makes me happy. It’s crazy fun to look at. It’s so unique. All of the above.
So, spill: are we digging the yellow? let me know!
Product sample kindly provided for my unbiased consideration
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