Open up any beauty/fashion magazine and you can’t help but notice that eyeliner – specifically: bold, black liner – is making quite the statement this season. Not that ‘barely-there’ or smokey eye looks are going anywhere soon, but trends evolve and while smudge may have had its day, it’s now time for precision to shine. MAKE UP FOR EVER introduces two new players into the field: Ink Liner (matte finish) and Graphic Liner (vinyl finish), blacker than midnight shades, in portable and easy to use pen formats. Time to get your flick on.
Ink Liner Matte Liquid Eyeliner (CAN $27.00) | A deep black liquid liner that goes on with glossy shine, then dries down to a matte finish. The flexible, calligraphic pen tip has been designed to be ergonomically-friendly – almost like like a guide – helping you to apply a precision-perfect line with just the lightest pressure. Very quick drying, once it sets it’s there for the duration – with no flaking or smudging to be seen. Bonus: transfer-proof
Ingredients: Aqua (water), CI 77499 (Iron Oxide), Alcohol Denat., Glycerin, CI 77510 (Ferric Ferrocyanide), Pullulan, Disodium Coco-Glucoside Citrate, Sodium Dehydroacetate, Hectorite, Xanthan Gum, Citric Acid, Sodium Hydroxide
MAKE UP FOR EVER | Ink Liner Matte Liquid Eyeliner
MAKE UP FOR EVER | Ink Liner Matte Liquid Eyeliner
MAKE UP FOR EVER | Ink Liner Matte Liquid Eyeliner
Graphic Liner Vinyl Pen Eyeliner (CAN $29.00) | A carbon black liner in a felt-tip pen format that both applies AND dries glossy. The versatile tip has been designed to be easy to use for novices and experts alike, with an ultra-fine point to create thinner, more precision work and a wider base to help you draw thicker yet still even lines. Quick drying (don’t let the shiny finish fool you) and long-lasting, this will stay put until removed, without any visible fading, flaking, smudging, or creasing. And let’s face it; if you can use a pen, you are more than capable of using this.
Ingredients: Aqua (Water), Butylene Glycol, CI 77266 (Black 2) [nano], Styrene/Acrylates/Ammonium Methacrylate Copolymer, Peg-60 Hydrogenated Castor Oil, Phenoxyethanol, Coco-Glucoside, Potassium Sorbate, Citric Acid, Sodium Laureth-12 Sulfate, Sodium Benzoate, Ammonium Hydroxide
MAKE UP FOR EVER | Graphic Liner Vinyl Pen Eyeliner
MAKE UP FOR EVER | Graphic Liner Vinyl Pen Eyeliner
MAKE UP FOR EVER | Graphic Liner Vinyl Pen Eyeliner
MAKE UP FOR EVER | Ink Liner & Graphic Liner swatches
For years, I avoided using liquid liners (as well as the gel & pen varieties), as I found them a little unforgiving, harsh even, and somewhat daunting; one bump or shake, and you were looking at a hot mess. But a black pencil eyeliner – no matter how budge proof the claim – will never give you that same deep sootiness, or provide that artistic precision you may wish to create that these new MAKE UP FOR EVER liners can. I’m also loving the unique finish of each liner, and let’s face it; is there anything that says drama better than a lush red lip paired with an intense black winged liner?
Available now through Sephora and MAKE UP FOR EVER Boutiques.
Press samples provided for my unbiased consideration
























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