OPI announces upcoming ‘Miss Universe’ collection!


Beauty buzz-worthy: OPI has just announced that on June 14th in Las Vegas, Nevada, they will launch their latest collection, a collaboration with the 2011 Miss Universe Pageant, appropriately titled ‘The Miss Universe Collection’.  This is a smaller capsule collection consisting of four new shades, that in the words of Suzi Weiss-Fischmann, OPI’s Executive VP and Artistic Director:

” will embody the pageant’s  femininity, grace and glamour, with a real sense of fun shown through these shades”

In addition to launching this collection, Ms. Weiss-Fischmann will also be a pageant judge at the Miss USA pageant, the winner of which will be going on to compete in the Miss Universe competition on September 12, 2011 in São Paulo, Brazil.  The Miss Universe Collection will officially go on sale this coming September and will be available wherever OPI products are sold.
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Founded in 1952 by a clothing company, Pacific Mills, the pageant was eventually purchased by none other than “The Donald” himself (Donald Trump) back in 1996, who has not only given new life to the competition, but has used this forum as a means of empowering women through role models of beauty, health and leadership, dedicated to partnering with several charities around the world, and increasing HIV/AIDS awareness by focussing on women’s health and reproductive issues.  Say what you will about the pageant circuit and scorn the competition all you like, but every female, at one point or another in her life, has not only watched a pageant show, but has voraciously critiqued it and in all likelihood fantasized about being the recipient of that elusive crown.
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Something tells me that with all the hype that surrounded the nuptials of Kate Middleton, getting that crown placed on your head, even by a panel of judges and not royal decree, will make that fairytale more vivid than ever before!


*Press release provided by the company/PR

*Miss Universe logo courtesy of the Miss Universe Corporation

*Crown photo courtesy of Watch Miss Universe

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