shu uemura – 30th Anniversary eye-conic Collection

When I look at shu uemura products, the first thought that comes to my mind isn’t beauty, but rather: art. The 30th Anniversary eye-conic Collection is in direct celebration of how Shu Uemura (the man) turned the beauty world on its head by eliminating standard makeup design and creating the first mode makeup collection (which he did in 1968, to be exact). Reviving the mood of the swinging 60s, the eye-conic collection is a reflection of the creativity and ground-breaking colour of that era, radical … and groovy.

shu uemura eye-conic collection display (Holt Renfrew, Montréal)

The makeup in the promo ads, was created by the incredibly talented Uchiide. In my upcoming posts, I’ll be breaking down some of the amazing products in this collection – stay tuned!