shu uemura eye-conic collection – Rouge Unlimited Supreme Matte Lipsticks

There’s something very unique about the shu uemura line of ‘rouge unlimited supreme matte’ lipsticks (a mouthful to say, but strangely accurate), and that is the texture – unlike any I’ve ever tried before. Don’t be fooled by the word “matte”, as these lipsticks almost seem to defy the laws of beauty gravity; gliding on effortlessly, lasting beautifully, and to my endless surprise, without leaving the dreaded “Sahara lips” feel behind.

shu uemura – Rouge Unlimited Supreme Matte Lipsticks

M Beige 942 Rouge Unlimited Supreme Matte Lipstick (CAD $36.00) – my favourite of the two (I tend to gravitate to this colour group, although my inner siren screams for deep reds … it’s complicated …), this shade seems to straddle the line between being cool & warm toned, which will make it easily wearable by basically all skin tones. With a smooth and easy application, there was no noticeable settling into fine lines and the texture made if feel more like a balm, although the staying power definitely lands this in lipstick territory. Even when I felt like it was beginning to fade, a quick press of the lips seemed to revive the colour to a certain degree.

shu uemura – M Beige 942 Rouge Unlimited Supreme Matte Lipstick

shu uemura – M Beige 942 Rouge Unlimited Supreme Matte Lipstick (indirect light)

shu uemura – M Beige 942 Rouge Unlimited Supreme Matte Lipstick (in sunlight)

shu uemura – M Beige 942 Rouge Unlimited Supreme Matte Lipstick

M Pink 345 Rouge Unlimited Supreme Matte Lipstick (CAD $36.00) – If there were one colour that epitomizes the mod 60s decade, it has got to be this bubblegum pink. Bearing the same easy glide of M Beige 942, this shade was a bit harder for me to pull off; first of all, there was a definite clash with my skin tone, and secondly, I did notice settling into my lip lines as well as a tendency to pull away from the inner part of the lips. I then tried this shade by first ensuring my lips were thoroughly dry yet totally moisturized, and it seemed to significantly help the application. An absolutely perfect shade for those with very fair skin.

shu uemura – M Pink 345 Rouge Unlimited Supreme Matte Lipstick

shu uemura – M Pink 345 Rouge Unlimited Supreme Matte Lipstick (indirect light)

shu uemura – M Pink 345 Rouge Unlimited Supreme Matte Lipstick (in sunlight)

shu uemura – M Pink 345 Rouge Unlimited Supreme Matte Lipstick

Bottom line: if you’re looking for a long-lasting lipstick without any gloss factor and that won’t dry our your lips, you need to give these rouge unlimited supreme matte lipsticks a try. There are 6 new shades (3 in the pink group, 3 beige) released with this collection, and fortunately, none of them are limited.

Available in Canada through The Bay (online as well as select stores) and Holt Renfrew. Find more information via:

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